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PoC3 Updates Verification & Validation Guidance, Issues Certifications to Five Companies

The Point of Care Communication Council, PoC3, updated its official guidance regarding Verification and Validation. The 2021 guidance provides three major changes: the expansion of network audits to include a company’s asset management system’s internal control and procedures;the volume of campaign audits required for certification will be based on annual campaign volume (not individual campaign […]

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Bob Ehrlich

DTC Role in Covid Vaccine Success

This column is not about a DTC advertising campaign that already exists. Instead, it is about what should happen after the Covid-19 vaccine is approved. Unfortunately, too many Americans are skeptical of a vaccine.  Trump clearly showed that he was not medically accurate in many of his Covid related treatment statements. His vaccine program was […]

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Pfizer, BioNTech Announce Final Efficacy Analysis from Phase 3 Study of their COVID Vaccine Candidate

Early this morning, Pfizer and BioNTech issued a news release stating that the Phase 3 study of their MRNA-based COVID-19 vaccine met all primary efficacy endpoints. “Analysis of the data indicates a vaccine efficacy rate of 95% (p<0.0001) in participants without prior SARS-CoV-2 infection (first primary objective) and also in participants with and without prior […]

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Three Things That Make Your Brand Patient Ready

Sponsored Content There’s a lot of brand managers who prioritize patient engagement, but not many who really understand how patient ready their brand is. Let’s try and clarify what that means. These days, brand marketers widely acknowledge how important it is to have a plan for engaging their patient communities. However, drawing up such a […]

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5 Ways COVID-19 Affects Community-Based Organizations

Sponsored Content About 29 million people in the United States rely on community-based organizations (CBOs), which provide care to low-income and uninsured patients, often living with infectious disease including HIV/AIDS and Hepatitis C [9].  Since the onset of the HIV epidemic, community-based organizations have proved vital to the United States’ HIV prevention efforts, delivering the […]

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5th Wave of COVID Tracking Research Released by Phreesia, Harvard, & Commonwealth Fund

In mid-October, the latest wave of research tracking COVID’s impact on outpatient visits was published by Commonwealth Fund, Harvard, and Phreesia. The latest data found that overall outpatient care visits in the prior month have finally returned to prepandemic levels, after dropping nearly 60% during the spring. (This fifth wave data set tracked trends through […]

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Bob Ehrlich

Abbott Promotes Its Technology

A very interesting campaign from Abbott has launched that promotes its wearable technology to monitor symptoms of heart disease and blood glucose levels. These are not disease education ads in the traditional sense. Nor are they the common corporate ads promoting their laboratory research. This campaign is more of a plug for technologies that Abbott […]

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Achieving Results Amid a Pandemic

As a marketing channel, the pharmacy turned challenges into opportunities for Rx brands Pharmacies stepped up to help consumers through the public health crisis. And consumers responded by stepping into pharmacies. That dynamic has been an important part of getting many communities through an unprecedented challenge. And it has also helped pharma marketers reach patients […]

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Hypertargeting: 5 Things You Need to Know

Hypertargeting brings pharma marketers closer to the defined patient populations we all want to reach at the moments that matter for consumers and patients. It’s making it easier for us to address health interests, concerns, and questions with specific guidance and timely insights. We can speak to patients at actionable decision points rather than spending […]

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