Thomas Bridge, Media Management, Inc.

Driving ROI via Accountability

October 26, 2017 1:20 pm - 1:50 pm

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Thomas Bridge

In order to drive ROI, there must be transparency and accountability. Media accountability, across all measured media should reinforce to a Brand Team how their media delivered, back to their approved media plan, buying specs, and mix recommendations. This session will discuss how media audits for a TV buy’s lifecycle can show marketers what actually happens to their investments, as well as what checks and balances should be put in place along the way to help ensure their end goals are delivered.