Cheryl Horsfall, DDB New York Dora P. Shankman, Shankman Marketing and Media Resources LLC Ellen Hoenig Carlson, AdvanceMarketWoRx Moderator: Phil Sawyer, PW Sawyer Consulting

Print Creative Assessment Panel

October 26, 2017 10:55 am - 11:35 am

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Phil Sawyer
Cheryl Horsfall
Dora P. Shankman
Ellen Hoenig Carlson

Led by a prime research expert, hear from top agency creative minds as they evaluate recent and current print marketing efforts. Learn what works and what doesn’t as they share their recommendations for producing strong creative that resonates with patients. Discussions will include both branded and disease education marketing.