How to Identify Breakthrough Ideas and Dramatically Improve ROI
By Kelly Startzel of Nielsen Increasingly, patients have become a critical link in the prescribing process. Individuals are taking more responsibility for their own healthcare choices, proactively seeking disease and drug information online and initiating dialogues with their doctors – and it’s having a significant effect on the treatment they receive. A 2014 study published [...]
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Getting to the How – Unlocking Identification, Personalization and the Regulatory Landscape
By Bennie Smith of Merkle Technological innovation has changed how people react and connect to each other, how consumers engage and communicate both with and about companies, and how companies think about and use data to engage with consumers. These changes are impacting the Life Science and Health industries in much the same way and [...]
Patient-Generated Data: Moving Wearables from Toy of the ‘Worried Well’ to Tool for the Chronically Ill
By Matthew Arnold of Manhattan Research Why did Apple’s big Health App/Apple Watch reveal feel a little like Groundhog Day in September? After watching the wizards of Cupertino line up partnerships with the likes of Epic and Cleveland Clinic, digital health nerds could be forgiven for hoping that this was it. This was the moment [...]
Building Authenticity Into Healthcare
By Jim Joseph of Cohn & Wolfe We just recently released a global study on Brand Authenticity here at Cohn & Wolfe that shed a great deal of light on how consumers perceive brand activity and what is important to them. I have to say, we were a little surprised. People from all around the [...]
