I have been in the DTC business a long time. After seeing the excellent Ray Liotta ad I might have predicted the next version would use Joe Pesci or Robert De Niro. Chantix instead cast a wild turkey as its star. Who says DTC can’t be creative? In what will be a very memorable spot […]
DTC Perspectives Announces 2019 Top 25 Marketers of the Year
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 18th Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a joint ceremony dinner recognizing the 2019 Top 25 DTC Marketers and Hall of Fame class on the evening of April 16 sponsored by PatientPoint, […]
DTC in Perspective: The Assault on Drug Makers Widens
Drug companies are under renewed attack. There is yet another new bill in the Senate to end the tax deductibility of DTC ads. The latest is from Elizabeth Warren, who will use drug companies as a campaign talking point about corporate greed. The bill would end all forms of tax benefits for any media type. […]
How Do Physicians Really Feel About Technology? Survey Says…
Sponsored Content Pharma’s presence in patient engagement solutions at the physician’s office has often been a hot topic for debate. Are physicians turned off to these products when they see pharma ads? Is there ever a case where pharma ads are acceptable? How do patients feel? You might be surprised… Obviously, physicians’ opinions play a […]
Let’s Have an Honest Conversation About DTC Pharma Advertising
The other night I tucked my nine-year-old son Caleb into bed and closed the door. I walked by his room shortly thereafter expecting him to be out cold. Instead, I heard him belting out “Tresiba rea-dy” in tune with the TV commercial we had seen that day. A few days later I took him for a check-up […]
SWOT Analysis: Virtual Reality Destined to Become Successful Marketing Platform
Zen Chu, MD, of Accelerated Medical Ventures and senior lecturer at MIT Sloan School of Management, said “We’ve got so many new technologies and redesigned experiences impacting both the value we deliver and also the value patients are getting from healthcare.” A SWOT analysis shows that virtual reality (VR) is a novelty that will be […]
ICYMI: Frank Chipman’s Groundbreaking Tips on DTC Digital Advertising
A revolution in pharma marketing Did you know? 72% of patients go online to learn about their condition. And 1 in 4 turn to the internet before speaking to a doctor. Yet only 3% of healthcare advertising budget is spent on digital. And most digital DTC advertising is ineffective. Are you making the most of DTC digital advertising? This […]
DTC in Perspective: Consumer Price Information in DTC Ads
We all know the final price patients pay for prescription drugs is as complex as determining whether life exists on other planets. In no other consumer category do users have no idea what the product will cost. We all can estimate the price of a Mercedes, a four bedroom house in our neighborhood, a new […]
Rx EDGE Media Network Announces New President and CEO
Nathan “Nate” Lucht has joined Rx EDGE® Media Network as President and CEO, as it was announced in a news release yesterday. He will take the reigns from former CEO, Jim O’Dea, who will continue on with the company as Chairman. Having held leadership roles with companies such as General Mills, Boston Consulting Group, and IRI, […]
Latest Intouch, DHC eBook Chapter Looks at Future of AI in Healthcare
According to the fifth and final chapter of the eBook, Modern Pharma Marketing: Pharma’s Data-Powered AI Revolution, the authors from Intouch Solutions and Digital Health Coalition (DHC) look ahead to 2023. They note “[w]e believe that AI today is analogous to the ‘e’ revolution of the 1990s. By 2023, we won’t be talking about AI-powered […]
