Sponsored Content One of my favorite things about PatientPoint is that we’re always finding innovative ways to improve patient engagement. Leading the charge on the technology side is David Guthrie, Chief Product Officer at PatientPoint and one of the most interesting and best hires we’ve ever had. David is dedicated to developing meaningful, technology-enabled […]
With digital pharma teams in the throes of 2020 annual planning, omnichannel marketing has risen to the top of the priority list. As our industry rushes to keep pace with customer expectations shaped by faster-moving sectors like CPG, marketers have broadened their focus beyond the channel-based tactics of the past. “Omnichannel” is now shorthand for […]
You would be hard-pressed to find a person who hasn’t been affected in some way by the national epidemic of opioid addiction. Whether as an individual, or through family, friends, colleagues, neighbors—we all know, or at least know of, someone who has struggled with this growing issue. It’s no wonder, then, during the past year […]
The official Verification and Validation Guidance was released in mid-October for the Point of Care Communication Council (Poc3). The Guidance will “serve as a unified set of industry standards that will define best practices, engender trust among those who transact at the point of care, and provide a clear and standardized mechanism enabling media buyers […]
More than 200 influencers attended Chronicon, a first of its kind day-long event co-produced by Healthline Media and Nitika Chopra, a healthcare advocate living with psoriasis. Held this past Tuesday in Union Park East in NYC, Chronicon served as an “open forum to address the needs of those living with chronic conditions and their support communities,” […]
Ethan Lindenberger made headlines this past year when, at the age of 18, he went against his parents’ wishes and chose to get vaccinations. According to the news release, “Ethan grew up being told that vaccines cause autism, brain damage, and do not benefit the health and safety of society despite the fact such opinions […]
PatientConnect Video was launched by Healthgrades earlier this month to provide not only education video programming about specific health conditions, but to then connect patients with qualified, local specialists. According to the news release, “PatientConnect Video eliminates the uncertainty for patients who don’t know where to access care.” Coupling proprietary AI technology with their innovative […]
Sponsored Content I know the pain of losing a loved one to opioid addiction. My family continues to grieve the loss of an incredible young man who, after an awful car accident, began a decade-long battle against addiction to his prescribed painkillers. Three years ago, he lost that battle. Countless other families have experienced similar […]
Sponsored Content In pharmaceutical marketing circles, we hear sporadic boasts of a successful social campaign, award-winning content marketing, or insights drawn from a patient community platform. The ambitious brand manager takes these case studies back to the conference room, ready to formulate a new playbook, only to be overwhelmed by the complexities of operating in […]
In its ongoing commitment to raising awareness of mental health conditions and treatments and to help the millions of suffering adults, Allergan launched a new campaign for VRAYLAR earlier this month. To represent the ups and downs of mood swings associated with bipolar I disorder, the campaign showcases a woman viewing various episodes of her […]
