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Five Strategies for Pharma Engagement on Social Media

Here’s the big question: How does an industry with regulatory constraints around how it communicates with the public successfully engage on social media through robust, timely, and helpful interactions? There’s not a simple answer, but creating clear and consistent “rules of engagement” can make for a good first step forward. As a digital and social […]

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Outcome Health’s Closes First-Ever Round of Funding at $5B Valuation

Outcome Health announced its first-ever round of funding closed at a $5B valuation pre-money from a group of investors, including Goldman Sachs Investment Partners, Alphabet’s growth equity fund CapitalG, Leerink Transformation Partners, Pritzker Group Venture Capital, Balyasny Asset Management, and strategic healthcare stakeholders. According to the news release, the nearly $600 million raised during this round […]

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Mesmerize Marketing Acquires Doctors’ Office Wallboards from Elite Sampling & Media Group

Mesmerize Marketing will increase their Healthy Living Network by more than 70% with the recent acquisition of Elite Sampling & Media Group’s national network of doctors’ office wallboards. The positions Mesmerize Marketing, a leader in patient education at the point of care (POC), as the “largest provider of static media in high prescribing physicians’ offices” reaching more […]

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Understanding the DTC Shift in the Healthcare Industry

Feel that? That’s the seismic shift happening right now in the healthcare industry. Over the past twenty years, several distinct market trends have emerged across the healthcare landscape. Now, these trends have arrived – and they’re only gaining more traction. The Affordable Care Act facilitated many of these changes, including an influx of digitally savvy […]

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PHARMA BRANDS: ARE YOU AN UBER OR A TAXI?

Sponsored Content “Don’t get Ubered” is a common phrase uttered in the tech world today. It’s referencing companies who don’t (or won’t) pay attention to the changes happening around them. As a result, they scramble for survival as more attuned companies see success by adapting their entire way of doing business. Put in that perspective, […]

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From Coping to Confident

Specialty Drug Marketers Can Tap into Patient Stories Stories are ingrained in us from the time we are infants. The nighttime ritual of parents and children cozying up with a storybook or two is a genuine and enjoyable encounter, one with an underlying message or lesson that is served in a palatable way. Once we […]

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DTC Perspectives Announces the 2017 Ad Award Winners at Annual National Conference

The leading forum for direct-to-consumer (DTC) advertising thought leaders honored a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards were part of the 17th Annual DTC National Conference held April 5-7 in Boston. Sponsored by Health Monitor Network, the 2017 Advertising Awards showcased the best marketing and advertising […]

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