What Do YOU Find Important in Your Partnerships?

By Jennifer Kovack, DTC Perspectives This past summer, independent advertising agency RPA and USA TODAY released a survey revealing how crucial trust among agencies and clients is to creative success. The results, shared at the Cannes Lions International Festival of Creativity, showed that the overwhelming majority (98%) of executives from both the agency and client-sides [...]

Extending the Honeymoon: How Good Client-Agency Relationships Keep On Keepin’ On

By Stu Klein of IPG As someone who has had the great fortune to still love what I do 33 years into my career, I’ve been able to identify three keys to my longevity: being surrounded by smart, creative people on the agency side, working with clients who are truly willing to partner, and being [...]

Buddy Scalera headshot

Marketing in 2015: Smart Things Agencies Can Do to Prepare for Now

By Buddy Scalera of Ogilvy CommonHealth, part of Ogilvy CommonHealth Worldwide Social media! Wearable devices! New media channels! Digital acronyms! If you work in an agency, you are bombarded with so many new opportunities; it’s difficult to know where to focus your energies. You want to provide the best solutions that offer the highest ROI, [...]

Technology: A Father & Son Story

By Norm Alger of Digitas Health LifeBrands My family lived in Sardinia for a few years when I was quite young and I befriended Gilda, a local 60-year-old artist who was a delightful, happy, enigmatic soul and she taught me to look at the world through my own unique lens. That relationship set my creative [...]