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Rules of the Code

Should Pharma Site Metadata Play by the Same Rules as Paid Search Ads? This is the second entry in the series about “promotional peccadilloes” available on Convergence Point Media’s Insights blog – topics that often trigger a perceived conflict between good regulatory compliance and effective marketing, and our perspectives on best practices to address them.  The […]

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DTC Perspectives Announces 2017 Advertising Awards Finalists

The leading forum for direct-to-consumer (DTC) advertising thought leaders honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are part of the 17th Annual DTC National Conference to be held April 5-7 in Boston. Sponsored by Health Monitor Network, the 2017 Advertising Awards will showcase the […]

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These 7 Questions Can Mean the Difference Between Success Or Failure With Your Patient App

Pharmaceutical patient apps are a hot topic among brand teams these days. They hold great promise for a brand across the patient journey, from supporting a dialog with physicians to setting treatment expectations to supporting disease or lifestyle management to providing support to maximize adherence. Yet, for all its promise, many brand teams have been […]

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