Announced on Diabetes Alert Day, March 26th, PatientPoint and the American Medical Association (AMA) are developing content to educate patients and their HCPs about the risks of type 2 diabetes as well as cardiovascular disease. The collaboration will utilize PatientPoint’s in-office technology to encourage patients to have an informed conversation about either condition, with the goal of […]
Sharecare recently launched its first-ever Sharecare Awards, honoring standout health and wellness programming and productions. The evening was hosted by Dr. Mehmet Oz, cofounder of Sharecare, and his daughter, Daphne Oz, at the Atlanta History Center. Winners included Pfizer’s “This is Living with Cancer” for the Chronic Conditions category; “Healthy Living Video Shorts” by the […]
HCB Health has created three internal business units to “best serve an increasingly diverse set of clients and to help manage the firm’s rapid growth,” according to a recently news release. The three units – MedTech, BioPharma, and Health & Wellness – will manage their own P&Ls as well as each having its own dedicated team. […]
Dan Chichester has re-joined Ogilvy Health, after a five-year hiatus, as Chief Experience Officer (CXO). In this newly-created role, he will be “responsible for driving forward Ogilvy Health’s innovation, digital strategy, and brand engagement,” the news release stated. Andrew Schirmer, CEO of Ogilvy Health was quoted in the release, stating, “Today, everything in the marketing, communications, […]
Stacey Singer, an agency growth specialist of 30 years, recently announced the launch of her own independent agency consultancy. Having left her post with WPP, where she most recently built and managed their global Client Satisfaction Center of Excellence, Singer told DTC Perspectives that she identified a growing need to help better serve agency accounts […]
The pharmaceutical industry is one of the most powerful sectors in the United States. The United States government has long realized how much of an influence the industry has had since its origin over a century ago and has regulated the industry as such. Pharmaceutical companies’ largest expenses are research and development costs, which typically […]
I have been in the DTC business a long time. After seeing the excellent Ray Liotta ad I might have predicted the next version would use Joe Pesci or Robert De Niro. Chantix instead cast a wild turkey as its star. Who says DTC can’t be creative? In what will be a very memorable spot […]
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 18th Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a joint ceremony dinner recognizing the 2019 Top 25 DTC Marketers and Hall of Fame class on the evening of April 16 sponsored by PatientPoint, […]
Drug companies are under renewed attack. There is yet another new bill in the Senate to end the tax deductibility of DTC ads. The latest is from Elizabeth Warren, who will use drug companies as a campaign talking point about corporate greed. The bill would end all forms of tax benefits for any media type. […]
Sponsored Content Pharma’s presence in patient engagement solutions at the physician’s office has often been a hot topic for debate. Are physicians turned off to these products when they see pharma ads? Is there ever a case where pharma ads are acceptable? How do patients feel? You might be surprised… Obviously, physicians’ opinions play a […]
