DTC Perspectives

We have a crisis in healthcare that has not been solved but will likely be in the next five years. That is price transparency for medical services. American consumers are being asked to pay high deductibles and co-pays for medical procedures and services. That means most of us are basically self-insured for the first several [...]

Challenges and Solutions for Successful Medical Management via Health Literacy By Sandra B. Jones & Stephanie E. Jones Promoting self-management in children from multicultural families, with chronic illnesses, can be difficult for both the parents and the children. In many homes children from diverse cultures and religious beliefs, educational level, customs, languages, traditions, and family [...]

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, has named its thirteenth annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a luncheon sponsored by ContextMedia:Health at the 2014 DTC National taking place April 22-24.  It includes representatives from more than 20 different manufacturing companies, with each marketer championing both [...]

I saw some buzz from a financial site that Belviq, the newest Obesity drug, may start DTC television very soon. A Bank of America analyst was critical of Vivus for not doing DTC on Qsymia. The first drug to be approved for obesity in years took a very conservative approach to their launch and has [...]