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Bob Ehrlich

DTC in Perspective: Hillary Has Plan to Fight “Unjustifiable” Drug Prices

The drug companies made Hillary’s enemies list earlier this year along with Iran, the Republicans, and the NRA. She now has a plan to ensure drug prices do not rise higher than whatever she thinks is fair. The essence of her plan is to allow government to decide whether a drug price increase is justified. […]

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A Healthcare Art Director’s Journey: Becoming a Patient

Nothing makes one better at their job as a healthcare marketing art director than actually experiencing healthcare firsthand. I’ve always been relatively healthy – doing my fair share of exercising physically and mentally, and eating “kinda” well. I rarely visited my doctor’s office, except for the usual appointments. More honestly, I steered clear of doctor visits almost […]

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What’s a Diabetic to Do? Part One

Part 1: Testing And the Lancing Device Editor’s Note: Last month, DTC Perspectives’ President & Chief Operating Officer, Scott Ehrlich, was diagnosed with diabetes. Join us in the multi-part series as he shares a first-hand account of his experiences as he moves along his treatment journey. About a month ago, I went for a blood test and found […]

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Jennifer Aniston Teams with Shire, Digitas Health LifeBrands to Launch ‘eyelove’

Shire and Digitas Health LifeBrands (the agency of record) announced a new celebrity spokesperson today, partnering with Jennifer Aniston to raise awareness and understanding of chronic dry eye. By sharing her own experiences with the condition, she hopes to “educate and inspire people” to learn and communicate more with their healthcare professional. According to the news […]

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