Five Things Pharma Can Learn From CPGs

By David Barwig of Intouch Solutions Pharma insiders sometimes dismiss the marketing campaigns of consumer-packaged goods (CPG) as being too far removed from our work to be relevant. “They have such big budgets! They don’t have our restrictions! What can we learn from them?” A lot, we think. Group Account Director David Barwig, who is [...]

mHealth and Telemedicine: A Matter of Right and Not a Privilege

By Linda J. DiPersio, MSM, MSHC Senator Edward M. Kennedy’s landmark speech at the 1978 Democratic National Convention in Memphis, Tennessee emphatically brought attention to our nation’s health care dilemma, establishing his stance on health care as a matter of right and not of privilege. The human right to health care means that “services must [...]

Reaching the BFFs of Healthcare Social Media

By Karla Horton of Nielsen Now that the majority of brands have established a social media presence, they’ve shifted from developing social media strategies to asking how they can use them to maximize patient engagement. But in order to identify the value of their efforts, marketers must gain an understanding of who they’re reaching, the [...]

Why the Healthcare Ecosystem Matters

By David Maricich of Maricich Healthcare Communications Value-based reimbursement models have emerged to encourage new efficiencies aimed at improving population health and lowering the cost of care. With the realignment of incentives, the companies and organizations that comprise the healthcare ecosystem: primarily hospitals, medical groups and payers with connections to medical device, pharma, mHealth and [...]

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