DTC Perspectives

Is Paula Deen the Appropriate Diabetes Celebrity?   “Novo Nordisk…ignore the media outcry…and keep Ms. Deen.” -Bob Ehrlich This story is all over the media. Noted celebrity chef, known for her fatty recipes, announced she has Type 2 Diabetes. She also is working with Novo Nordisk as a spokesperson. The drug industry critics are screaming [...]

FDA Doing New DTC Survey   “I predict physician attitudes will remain similar to 2002.” -Bob Ehrlich A new DTC study is being proposed by FDA. (see FDA study here) This one is to doctors and other health care providers called “physician extenders” by FDA. Of course we know then as nurses and physician assistants [...]

Political Experts Uncover the Impact of ObamaCare – How Will The Industry and Your Career Be Affected? At the DTC National Conference, April 10 – 12, 2012 in Washington DC   Dr. C. William Hanson III, CMIO and VP of the UPenn Health System – Author of the recently published, Smart Medicine: How the Changing [...]

Premier Faculty to Congregate at 2012 DTC National Conference for Betterment of DTC Marketing Speakers Include Political Experts, Industry Leaders and Marketing Gurus   DTC Marketing is experiencing some of the biggest growths since its inception in 1997: Consumers have more control and input in their healthcare than ever before; pharmaceutical brands are finding new [...]