In the ever-evolving healthcare landscape, Nimble has emerged as a pivotal solution for pharmacies and Life Science companies aiming to achieve sustained growth through enhanced retention.

With its integrated technology platform, Nimble not only streamlines pharmacy operations but also unlocks significant revenue opportunities for Life Science companies by reaching millions of high-intent patients.

How Nimble Streamlines the Pharmacy Experience

At its core, Nimble simplifies the pharmacy experience for both pharmacies and their patients. By integrating directly with pharmacy systems, Nimble ensures optimized efficiency, convenience, and conversion for every transaction. This seamless integration leads to improved patient health outcomes and enables pharmacies to operate more effectively.

Beyond enhancing pharmacy workflows, Nimble’s approach opens new avenues for Life Science companies. By addressing challenges such as patient adherence, awareness, and abandonment, Nimble provides access to millions of patients actively managing their health, offering a unique opportunity to generate new revenue streams.

The Challenge: Lack of Access to High-Intent Audiences

Current industry solutions often fail to connect with high-intent audiences, resulting in poor engagement, lack of retention, and negative health outcomes. The financial implications of this gap are staggering, with $77 billion lost annually in pharmaceutical revenue.

Beyond stagnating engagement, adherence is also a key struggle for today’s Life Science companies. 50% of new prescriptions are never filled, and 25% of medications are not taken as prescribed. This non-adherence contributes to chronic disease treatment failures, unnecessary hospitalizations, and billions in lost revenue for the pharmaceutical industry.

Nimble’s Three-Pronged Solution: Adherence, Abandonment, and Awareness

Adherence: Keeping Patients on Track

Adherence is a cornerstone of Nimble’s solution. By identifying potential drop-off points in real time, Nimble offers timely interventions to improve adherence rates, leading to better health outcomes and increased revenue.

By processing the entire transaction, we pinpoint exact drop-off points, enabling timely interventions that keep patients on track, resulting in better health outcomes and increased revenue.

• Subscription Offerings: Patients are offered options to subscribe to automated refills several times throughout their journey, with optimized time between refills
• Enhanced Refill Reminders: Patients who do not select a subscription are offered enhanced refill reminders to improve adherence
• Patient Education: Customized patient education materials can be co-created to drive engagement and adherence

The Nimble Adherence Advantage

Unlike traditional adherence campaigns, Nimble’s full transaction visibility enables precise identification of drop-off points, ensuring timely interventions and driving improved adherence.

In fact, by month 12 in a NimbleRx Adherence Program, refills typically increase by a ~2-3x baseline.

Abandonment: Reducing Abandonment with Precision Targeting

Increase first-fill conversion with custom, integrated programs that leverage full transaction data and first-party data to ensure messages are delivered at the right moment to impact first-fill conversion.

• Increased Messaging: Omnichannel messaging to reach patients in the right place at the right time.
• Custom Emails: Using our deep integration with pharmacy systems we craft custom emails tailored to each patient’s unique journey.
• In-App Ads: Precisely targeted in-app ads that are seamlessly integrated into the patient experience.

The Nimble Abandonment Advantage

Today’s patients often face confusion about their medications, leading to abandonment. With Nimble, personalized, real-time content delivery ensures higher engagement, improved adherence, and reduced healthcare costs.

Combined, Nimble’s abandonment programs can lead to increases of 3-5% in New to Brand Prescriptions

Awareness: Elevating Patient Education

Nimble’s awareness solutions can help your brand become a performance marketing powerhouse. Our data-driven approach reduces wasted ad spend and increases marketing effectiveness by ensuring better-informed patients, leading to higher engagement and more effective treatment adherence.

• Checkout Ads: Checkout ads are strategically placed at the point of purchase, ensuring your brand captures patient attention when they’re most engaged.
• Custom Emails: Using our deep integration with pharmacy systems we craft custom emails tailored to each patient’s unique journey.
• In-App Ads: Precisely targeted in-app ads that are seamlessly integrated into the patient experience.
• Enhanced Targeting: By analyzing patient behavior, preferences, and health needs, we deliver personalized content and ads that resonate with each individual.

The Nimble Awareness Advantage

Broad targeting in pharmaceutical ads often results in missed opportunities and wasted ad spend. Conversely with Nimble, data-driven, real-time education reduces wasted ad spend, increases marketing effectiveness, and ensures better-informed patients, enhancing engagement and adherence.

An investment in Nimble’s Ad campaigns consistently outperforms other options. Our clients see strong open and click-through rates, ~2x industry averages.

Nimble’s platform provides real-time, scalable insights into patient behavior and engagement, enabling precise and timely interventions. With the ability to scale as needed, Nimble delivers immediate, impactful results for both pharmacies and Life Science companies.

If you’d like to learn more about our offerings and how to partner with us, contact bd@nimblerx.com or call 201.349.4102 to book a meeting.