The 25th Annual DTC National Conference is your gateway to discovering the cutting-edge strategies redefining direct-to-consumer (DTC) marketing in pharma. Set to take place April 2025 at the Westin Copley Place in Boston, this milestone event promises to bring together the brightest minds and trailblazing leaders in the industry. Join us as we tackle the most pressing challenges, reveal actionable solutions, and set the course for the future of patient engagement.

This is your opportunity to gain powerful insights, network with key decision-makers, and stay ahead of the curve in a rapidly evolving landscape. Secure your spot today!

Here’s a Sneak Peek at the Powerful Sessions You Won’t Want to Miss:

1. State of the Industry: Insights & Trends Shaping the Future

Kick off the conference with a comprehensive overview of today’s most critical DTC marketing trends, challenges, and innovations – setting the stage for what’s next in pharma marketing.

2. Market Landscape Analysis: Shifts, Influences & Emerging Drivers

Deep dive into the data! Explore DTC spending trends across media types, disease states, and brand categories, while uncovering the key forces shaping consumer engagement and behavior.

3. Mastering Drug Launches & ROI: Strategies for Success

Learn how to maximize the impact of your drug launches with innovative digital tools, patient-centered strategies, and robust ROI frameworks to deliver measurable results.

4. Opportunities vs. Risks: Navigating Today’s Complex Landscape

Discover how to identify growth opportunities while mitigating risks in an increasingly competitive and complex DTC environment. Stay ahead of key challenges and unlock your brand’s full potential.

5. What’s New from OPDP? Insights You Need to Know

Led by a former FDA Director, this session will provide the latest research, updates, and guidance from the Office of Prescription Drug Promotion (OPDP) and their direct implications for DTC campaigns.

6. Case Study: Innovating Patient Activation Through Omnichannel

Learn from real-world examples of how leading brands are revolutionizing patient engagement through seamless, omnichannel strategies that activate, empower, and retain audiences.

7. Case Study: Leveraging Macro & Micro Influencers to Boost Impact

Explore how influencer marketing—both macro and micro—can amplify your reach, elevate brand credibility, and foster trust with patients, creating meaningful connections.

8. AI in DTC: Transforming Strategies & Driving Success

Discover how AI-powered tools are transforming DTC campaigns, from streamlining FDA reviews to enhancing consumer engagement. Learn how to outperform competitors and drive efficiency through technology.

9. Interactive Roundtables: Personalizing DTC to Meet Patients Where They Are

Engage in dynamic, collaborative discussions with industry experts and peers, sharing strategies for delivering personalized, patient-first DTC campaigns that resonate.

10. Specialized Breakout Tracks: Delve Deeper Into What Matters Most

Customize your conference experience with focused breakout sessions tailored to the most pressing topics, emerging trends, and specialized challenges in DTC marketing.