Top Menu

In this post, we will look at what the best online casinos UK will look like in 2022 and what the largest online casinos will do. You can take advantage of our offers to filter out the bad apples from the endless selection of online casinos and focus exclusively on quality sites.

Image Source: Shutterstock

How Can Pharma Win LGBTQ+ Patients’ Trust? 

Image Source: Shutterstock The LGBTQ+ community encompasses a wide range of patients across all races, ethnicities and gender identities. However, when seeking healthcare resources and support, many of these patients feel underrepresented and mistrustful of pharma advertising, new data shows.   Less than half (44%) of LGBTQ+ patients feel that pharma ads reflect their experience […]

Continue Reading 0
Back view of unrecognizable young casual male tourist sitting on wooden bench near laptop in grassland and reading message on mobile phone on sunny day

Reaching Rural Patients: How Pharma Marketers Can Best Engage Online

Image Source: Shutterstock While the notion has long prevailed that rural Americans live in the “digital dark,” new data suggests that rural patients are actually online just as much as their urban counterparts. And, thanks in part to widespread smartphone and data-plan usage, pharma marketers can now reach all patients—no matter their geographic location—more easily […]

Continue Reading 0

Lung cancer screening awareness is low. How can the industry get the word out?

Certain cancer screening types, including mammograms and colonoscopies, are well-known among patients. But lung cancer screening isn’t one of them—and even high-risk patients aren’t getting the message. More than half of current smokers—54%—know little or nothing about lung-cancer screening, according to recent data from Phreesia Life Sciences, which surveyed more than 14,000 current and former smokers […]

Continue Reading 0

Relationship Marketing in Rare Disease

From a revenue perspective, there may be no industry that benefits from relationship marketing more than healthcare. And for rare disease’s patient/caregiver activations, it’s especially critical. Relationship marketing does what it says on the tin: it refers to any practice that extends the relationship between a brand and its target market, nurturing toward conversion (and […]

Continue Reading 0
2019 Top 25 HoF Awards

2022 Class of Top 25 DTC Marketers of the Year Named

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 21st Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a ceremony dinner on the evening of April 20th sponsored by PatientPoint, at the 2022 DTC National (part of the Xpectives.Health Summit taking […]

Continue Reading 0
2022 DTC National Ad Awards

2022 DTC Advertising Awards Finalists Announced

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are a part of the annual DTC National Conference, on April 20-21; all events are a part of the Xpectives.Health Summit in Boston. Sponsored by Phreesia, the […]

Continue Reading 0

How Can Pharma Help More Chronically Ill Patients? Engage Their Caregivers Directly, Survey Says

Pharma companies don’t typically market directly to caregivers of patients with chronic conditions. But they might want to consider it, new data from Phreesia Life Sciences suggests. More than half of chronically ill patients rely on their caregivers to make healthcare decisions for them, according to a nationwide survey of more than 2,000 caregivers conducted […]

Continue Reading 0
Source: Mohamed_Hassan via Pixabay

New CGRP Drugs are Flooding the Migraine Market—But They’re Not Making a Splash with Patients

Since May 2018, several calcitonin gene-related peptide (CGRP) inhibitors have entered the migraine field, with no fewer than seven gaining U.S. Food & Drug Administration approval for acute migraine treatment and/or prevention. Thanks to this influx of new prescription therapies, the global migraine market is expanding, with some analysts expecting to see its value soar […]

Continue Reading 0