Cancer is the word that no patient or family member ever wants to hear, and it is news that no clinician wants to deliver. Yet, it is the second leading cause of death in the United States and each year more than 1.6 million people are diagnosed with cancer and nearly 600,000 die from it.[i] […]
2022 Class of Top 25 DTC Marketers of the Year Named
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names its 21st Annual list of the “Top 25 DTC Marketers of the Year.” This year’s class will be honored during a ceremony dinner on the evening of April 20th sponsored by PatientPoint, at the 2022 DTC National (part of the Xpectives.Health Summit taking […]
2022 DTC Advertising Awards Finalists Announced
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are a part of the annual DTC National Conference, on April 20-21; all events are a part of the Xpectives.Health Summit in Boston. Sponsored by Phreesia, the […]
How Can Pharma Help More Chronically Ill Patients? Engage Their Caregivers Directly, Survey Says
Pharma companies don’t typically market directly to caregivers of patients with chronic conditions. But they might want to consider it, new data from Phreesia Life Sciences suggests. More than half of chronically ill patients rely on their caregivers to make healthcare decisions for them, according to a nationwide survey of more than 2,000 caregivers conducted […]
New CGRP Drugs are Flooding the Migraine Market—But They’re Not Making a Splash with Patients
Since May 2018, several calcitonin gene-related peptide (CGRP) inhibitors have entered the migraine field, with no fewer than seven gaining U.S. Food & Drug Administration approval for acute migraine treatment and/or prevention. Thanks to this influx of new prescription therapies, the global migraine market is expanding, with some analysts expecting to see its value soar […]
How Advances in Market Research Help Transform the Patient Experience
For years, the DTC National Conference has showcased the best in direct-to-consumer Rx marketing. At the heart of DTC is the “Patient Experience,” essentially the sum total of each person’s unique journey from illness to treatment and, if the experience is successful, back to some kind of health or “new normal.” Companies use various metrics […]
Putting the Voice of Influencers Behind your Brand
Social media users respond to voice and human connection. People like people. This makes working with influencers an excellent way to impact your target audience. When the words “social media influencer” are thrown around, it can sometimes trigger thoughts of makeup brands, clothing companies, or even beauty supplements. However, the vast world of social media […]
Six Strategies for High-Impact Patient Engagement in 2022
For the six in 10 Americans living with a chronic health condition, the COVID-19 pandemic took an especially difficult toll. 69% of people living with chronic disease report the pandemic has made it more difficult to manage their condition, and one in three say the symptoms of their condition worsened during the pandemic. Just as […]
Step into their world with InStep Health
Sponsored Content Our networks, connecting with patients, and our measurement capabilities set us apart from other media partners. InStep Health is the only fully integrated marketing platform combining the power of digital activation programs with a proprietary network of over 250,000 HCPs and 24,000 pharmacies. At InStep Health, partnerships throughout the life sciences have created […]
Representation: The Key to Addressing Health Inequities Online
Sponsored Content It’s clearer than ever — health inequities exist, and they need to be addressed. So how can we, as marketers and content creators, help bridge the gap? Which methods and strategies are most impactful? In this Q&A, Verywell’s Chief Medical Officer, Jessica Shepherd, MD, shares her thoughts on creating positive change and evolving […]
