Mesmerize Marketing will increase their Healthy Living Network by more than 70% with the recent acquisition of Elite Sampling & Media Group’s national network of doctors’ office wallboards. The positions Mesmerize Marketing, a leader in patient education at the point of care (POC), as the “largest provider of static media in high prescribing physicians’ offices” reaching more than 50,000 physicians nationwide.
The Healthy Living Network provides multilingual editorial content in specialty practices, targeting specific patient populations – including diabetes, rheumatoid arthritis, women’s health, pediatrics, mental health, cardiology, oncology, and infectious disease. This also expands upon Mesmerize’s current reach with mobile technologies, such as WiFi, geofencing, and NFC beacons.
According to the news release, Mesmerize founder and CEO Gregory Leibert noted that the company is “excited to increase our scale to be able to provide our clients with access to thousands of more high-prescribing physicians and millions of more patients. Static media remains vital to the point of care landscape.” Nick DeBellis, President of Elite Sampling and Media Group, LLC added that “over the past year Elite and Mesmerize have collaborated on several successful wallboard campaigns. That joint venture lead us to see the strength in the size of a combined wallboard network. Therefore, we decided to leave our wallboard clients in excellent hands with Mesmerize. We know that static media at the point of care has an important role in the patient education process.”
Click here to read the full news release.
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