PatientPoint and the Everyday Health Group have created an exclusive partnership to provide consumer and professional content in POC spaces across the country. The partnership “aims to create a more interactive, engaging and immersive point-of-care content experience – replacing fear and anxiety with community, curiosity and confidence,” stated the news announcement. The release continued, explaining […]
CheckedUp announced yesterday the launch of their new advanced telemedicine platform for specialty care. CheckedUp Virtual Visits was created by physicians to ensure that its development meets the needs and engages patients and physicians at the point of care, especially as this space and our world become increasingly digital-centric. “From early on, our leadership team […]
It was announced yesterday that Matt McNally, CEO of Outcome Health, has been named to the Board of Directors of the Ad Council. McNally joins “a prestigious group of senior marketing and media executives who provide expertise, insights and financial support to ensure the Ad Council’s social good communication campaigns are effective and impactful,” stated […]
Point of care has always been a critical stage for reaching consumers and patients in their healthcare journey – and now, that has amplified since the emergence of COVID-19. As Mark Boidman, Head of Media & Tech Services at PJ Solomon told Karen Newmark, Executive Director of the Point of Care Communication Council (PoC3) in […]
Three new member companies have joined the Point of Care Communication Council (PoC3), as announced this month: CoverWrap Communications, Rx EDGE Media Network, and Targeted Media Health (a division of Meredith Corporation). In addition to “[helping] influence and amplify the future of POC marketing. In the near term, they plan to immerse into the PoC3 […]
Sharecare recently launched its first-ever Sharecare Awards, honoring standout health and wellness programming and productions. The evening was hosted by Dr. Mehmet Oz, cofounder of Sharecare, and his daughter, Daphne Oz, at the Atlanta History Center. Winners included Pfizer’s “This is Living with Cancer” for the Chronic Conditions category; “Healthy Living Video Shorts” by the […]
The pharmaceutical industry is one of the most powerful sectors in the United States. The United States government has long realized how much of an influence the industry has had since its origin over a century ago and has regulated the industry as such. Pharmaceutical companies’ largest expenses are research and development costs, which typically […]
The other night I tucked my nine-year-old son Caleb into bed and closed the door. I walked by his room shortly thereafter expecting him to be out cold. Instead, I heard him belting out “Tresiba rea-dy” in tune with the TV commercial we had seen that day. A few days later I took him for a check-up […]
Nathan “Nate” Lucht has joined Rx EDGE® Media Network as President and CEO, as it was announced in a news release yesterday. He will take the reigns from former CEO, Jim O’Dea, who will continue on with the company as Chairman. Having held leadership roles with companies such as General Mills, Boston Consulting Group, and IRI, […]
According to the fifth and final chapter of the eBook, Modern Pharma Marketing: Pharma’s Data-Powered AI Revolution, the authors from Intouch Solutions and Digital Health Coalition (DHC) look ahead to 2023. They note “[w]e believe that AI today is analogous to the ‘e’ revolution of the 1990s. By 2023, we won’t be talking about AI-powered […]
