Talking DTC: Innovations at Point of Care Advertising

Point of Care advertising has exploded in importance as every DTC advertiser wants their disease education and brand message to be seen by patients where they get treated. While most POC started as magazines, wallboards, pamphlets, in-office TV ads, the techniques used have evolved with the digital media explosion. Office coverage growth has made POC a national scalable media option. Hear from leading experts what is the future of POC.

KENDRA HAINES
VP, Investment,
Havas Media

LINDA RUSCHAU
Chief Client Officer,
PatientPoint

DAN WILMER
Chief Product Officer,
InStep Health

JORDAN OSBORNE
Lead Client Experience Manager,
Phreesia Life Sciences

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12/07/2022 Talking DTC: Innovations at Point of Care Advertising

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Talking DTC: Innovations at Point of Care Advertising