DTC-In-Perspective by Bob EhrlichDTC in Perspective: Advertising New IndicationsFebruary 27, 2015 by Bob Ehrlich0 Author Bob Ehrlich View all posts CEO Related posts: DTC Advertising and the Clutter Trap: A Call for Creativity I have been a close observer of DTC advertising for... Embracing the Cookieless World: A New Era for Pharmaceutical Marketers in Direct-to-Consumer Advertising Welcome to the cookieless era, pharmaceutical marketers! The digital landscape... 2024 DTC Advertising Awards Finalists ... To Ban or Not to Ban? The Future of DTC Under Kennedy’s Leadership Explore the potential impact of Robert Kennedy Jr.'s nomination to... The Implications of the Ubrelvy Letter from OPDP On 8/29/24, AbbVie received a notice from FDA’s OPDP that... Bob Ehrlich
