Pharmaceutical patient apps are a hot topic among brand teams these days. They hold great promise for a brand across the patient journey, from supporting a dialog with physicians to setting treatment expectations to supporting disease or lifestyle management to providing support to maximize adherence. Yet, for all its promise, many brand teams have been […]
By Gregg Fisher & Anthony Alvarez of The Stem “We must deepen a case history to a narrative or tale; only then do we have a ‘who’ as well as a ‘what,’ a real person, a patient, in relation to disease.” — Oliver Sacks in “The Man Who Mistook His Wife for a Hat” Dr. […]
