Marketing to the Digital Consumer






Are You Choosing the Right Digital Conference?

Top 10 Benefits to Choosing
‘Marketing to the Digital Consumer’

10. Understand and Respond to the Latest Legislative Issues

9. Meet the ‘New Consumer’ in the Current Digital Environment

8. Plan for Predicted Dramatic Technological Changes

7. Defend Against Unfair Attacks Using the Power of the Web

6. Perfect the Balance Between Innovation & Risk Management

5. Accurately Evaluate ROI to Optimize Digital DTC Spending

4. Create Winning Social Media Programs with Med/Legal Approval

3. Banish Digital Myopia to Better Engage Online Influencers

2. Advance Health Communications and Brand Loyalty

And the Top Reason to Attend ‘Marketing to the Digital Consumer’…

1. Maximize Your Training Budget and Out of Office Time
Because You Picked The RIGHT Digital Conference!

Learn from Experts, Authors, and Leading Industry Members… Strengthen Your Brand’s DTC Efforts… Impress Your Boss… Improve Your Future!

DTC Perspectives, Inc. would like to extend its appreciation to ALL of our 2011 sponsors

e-Healthcare Solutions (EHS) is the leading solutions-focused premium advertising network specializing in the digital healthcare marketplace. Our exclusive representation of more than 75 top-quality digital partners helps us deliver high-value exposures to and engagement with target audiences across the many niches of healthcare, including physicians, other HCPs, patients, and caregivers.

Michele Trichter
Managing Sales Director- Consumer Marketing
e-Healthcare Solutions
609-882-8887 ext. 105
609-477-8077 (cell)

HealthGrades is America’s most trusted source for researching and selecting physicians and hospitals. Used by more than 100 million people a year, HealthGrades has redefined how patients search, evaluate, compare and establish sustained relationships with health care providers. By providing in-depth information on hospital quality, comprehensive physician data, and access to the most respected health content, HealthGrades provides solutions along every step of the patient continuum.

Cindy Blackwell Rogers
Director, Business Development
inHealth
cbrogers@healthgrades.com
917-902-8476

Klick Pharma is a full-service digital marketing solutions company that specializes in the healthcare and pharmaceutical sector. With a focus on measurable results, Klick Pharma’s talented subject matter experts create and execute data-driven digital strategies that maximize our clients’ online investments. The team’s years of pharma experience has resulted in delivery of innovative and effective programs, within a sensitive regulatory environment, at all stages of a brand’s lifecycle.  Klick Pharma offers custom end-to-end digital solutions to meet a variety of client needs, including strategy, experience design, technology, media, and learning solutions. Visit KlickPharma.com to learn more

Erwin Tumangday
VP, Business Development
Klick Pharma
etumangday@klick.com
416-214-4977

MayoClinic.com is an award-winning Web site that helps users assess symptoms, understand their diagnosis and manage their health. Produced by a team of Mayo Clinic experts, MayoClinic.com gives users and content syndication clients access to the expertise and knowledge of the more than 3,300 physicians and scientists of Mayo Clinic.

Patricia Farrell
Mayo Clinic
200 First St SW
Rochester, MN 55905
farrell.patricia@mayo.edu

McKesson Patient Relationship Solutions is a unique division of McKesson Corporation created specifically to help pharmaceutical manufacturers build and expand their relationships with patients. Our core competency is delivering market leading acquisition and adherence solutions such as co-pay discounts, free trial offers, behavioral coaching, contact center services and pharmacy outreach.

Cheryl Johnson
Director, Business Development
McKesson Patient Relationship Solutions
Cheryl.johnson@mckesson.com
610-692-4376

Yahoo! (NASDAQ:YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices andaround the globe. That’s how we deliver your world, your way.  And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.  For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (yodel.yahoo.com).

Aislinn Hertterman,
sr Product Marketing Manager
butlera@yahoo-inc.com
818-524-5768