DTC-In-Perspective by Bob EhrlichDTC in Perspective: New Research on Banning TV DTCMay 27, 2016 by Bob Ehrlich1 Author Bob Ehrlich View all posts CEO Related posts: To Ban or Not to Ban? The Future of DTC Under Kennedy’s Leadership Explore the potential impact of Robert Kennedy Jr.'s nomination to... DTC Advertising and the Clutter Trap: A Call for Creativity I have been a close observer of DTC advertising for... The Implications of the Ubrelvy Letter from OPDP On 8/29/24, AbbVie received a notice from FDA’s OPDP that... Revolutionizing Pharma: The Rise of Direct to Consumer Pharmaceutical Drugs One of the current trends in DTC marketing is the... DTC bandtc marketingBob Ehrlich
One comment
harry
June 10, 2016 at 5:04 pm
Hi,
Nice article! Thanks for sharing this.