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November 6, 2024 0

On September 24, Novo Nordisk CEO Lars Jørgensen testified before the Senate which I watched on C-SPAN. He was asked to appear to discuss the reasons for high prices for GLP-1 diabetes drug Ozempic and its weight loss sister drug Wegovy. The savaging of drug company pricing policies is an ongoing cause for Sen. Sanders.

Bernie pointed out in his opening statement that US prices for Ozempic and Wegovy are multiples of their price in Germany, the UK, Canada, and other European countries. With his usual outrage, Bernie demanded answers from big pharma. Mr. Jørgensen had a few reasons for higher prices, most important that the list prices are high because Pharmacy Benefit Managers (PBMs) want drugs with high list prices. This is because rebates to them are a percent of list price. According to Mr. Jørgensen, Novo only gets 26% of the list price, the rest going to PBMs.

He also said that insurance companies set the net price consumers pay, not drug companies. Bernie then said that even with PBM rebates US prices are still too high. There was no definitive answer given by Mr. Jørgensen on the reasons for the difference between US and European pricing. What was clear was neither Republicans nor Democrats were satisfied they got their answers. Senators seemed frustrated with the complex nature of drug pricing and want legislative action on how PBMs get compensated.

The reality is that US drug prices are higher because the drug makers face price controls in most other countries. Prices would be lower if PBMs were cut out of the loop but still be higher than Canada or Europe. The US consumer partially subsidizes R&D for the world. That is unfair, of course, but reality. If Bernie got his wish and drug companies charged the European price, we would have less R&D. Mr. Jørgensen pointed out Novo Nordisk is spending $30 billion on increasing manufacturing capacity and $4.2 billion on Diabetes R&D last year. He said their annual R&D budget was more than the National Institutes of Health spent. If US drug prices historically matched Europe, it is likely we would not have Ozempic or Wegovy available today.

Innovative drugs like Wegovy will come down in price as production is ramped up and competitors enter the market. The obesity market is huge and Wegovy and Lilly’s Mounjaro will grow exponentially if price comes down significantly. Their makers know this and once they have enough production capacity, they will cut prices and vastly expand usage. Their large DTC spending shows how much they think they can grow the market.

As the GLPs increasingly show health benefits beyond diabetes and obesity, such as for cardiovascular and kidney disease, it is imperative that prices are low enough to get mass use covered by insurers and affordable for direct pay patients. Our collective health may depend on a significant cut in prices.

Bob Ehrlich

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June 26, 2015 0
Bob Ehrlich
“Patient engagement will be the hot new topic…”
-Bob Ehrlich

We are hearing the term patient engagement a lot these days. It is the subject of many blogs, articles and conferences. But what is it? That depends on who is defining it. From a drug makers perspective patient engagement is getting prospective drug users to know about your disease category, drug and keeping them persistent and compliant once taking it. From a provider perspective, it means the process of dealing with patients from appointment setting, office visit, post visit follow up, and handling patient questions and concerns.

From the patient perspective it means how do providers and drug companies deal with them as customers. Patient engagement has become a popular term lately. It has emerged out of the changing dynamics of patient care. The patient today is paying more of the bill through higher co-pays and deductibles. They are much more sensitive to what things cost and their share of it.

That means they no longer will be blindly doing whatever the doctor tells them to do in terms of tests, prescriptions, and procedures. Physicians are ill-prepared to engage patients. The busy provider is now being peppered with cost and coverage questions. They also are being asked to justify what services they perform on a cost/benefit basis. These busier than ever doctors are now being asked to be cost experts. That is very difficult with the opaque nature of what services cost.

We are seeing a shift continue in the growth of patient knowledge. Combined with that patients being asked to pay more and we get a patient who demands to be consulted on what is done for them and at what cost. Patient engagement also means more digital medicine, as busy patients and doctors are going to rely more on remote exams, monitoring, e-consultations, and electronic health records.

A more engaged patient is more likely to be a healthier patient. Having access to more information, through face to face and digital platforms, will help patients understand what care actually makes a difference in terms of outcomes. Patient engagement means more business opportunities for health media and application providers. The physician’s office and retail pharmacies will become central in the effort to engage patients through existing and new media applications. ​

Clearly, engaging patients means providers need to rethink how to delight consumers through the entire process of care. I am sure we are at the low end of the customer delight scale. Successful providers will stress patient engagement and satisfaction. Drug companies are part of that process. I am sure most consumers are not yet delighted or engaged very well by drug makers. Satisfaction is a function of many things. Drug price, efficacy, dose convenience, side effects, follow up services, clarity of message, ease of contacting, and dealing with problems are all factors in engaging and satisfying patients.

I expect patient engagement will be the new hot topic across the provider world. There is absolutely no reason that health care cannot rise to levels of customer satisfaction of other industries. We have a long way to go but the winners will be those that recognize patient demands and satisfy new expectations.

Bob Ehrlich