Wednesday, April 21

During this presentation, PoC3 Co-Chairs Dr. Richard Awdeh (CheckedUp) and John Kenyon (Meredith Targeted Media Health) will present how the POC channel was impacted by the pandemic and its acceleration of the evolution of the channel. This presentation will include insights and analysis on how COVID-19 affected the POC channel, traffic patterns to doctors’ offices, how the member companies pivoted their products to reach patients during the pandemic, and PoC3’s vision for the future of the POC channel.

Whether it’s to get a flu shot or a prescription, making a late-night run for milk, or mailing a package, there are infinite ways the pharmacy proves to be at the heart of the community. While trends often affect what pharmacies offer customers and patients, their mission to give the public access to health services, consultations, and products remains the same. For pharma marketers, it is an unprecedented opportunity to reach potential patients in a location they frequent during their pursuit for improved health. This session will detail the four sectors that work concurrently within the retail pharmacy — the pharmacist, prescription drug services, consumer goods, and consumer services. You will learn about the unique opportunities the pharmacy provides to its communities for health improvement, education, and guidance. Lastly, Nate will teach you some of the methods pharma marketers can use to unleash the power of the pharmacy and reach their target patient audiences.

As we all emerge from the pandemic with a fresh perspective, healthcare brand marketers should be primed to embrace point of care as a foundation of marketing plans. While the physical physician office remains the core of diagnosis and treatment decisions, marketers are now presented with many challenges and opportunities of reaching patients along the entire healthcare journey. During this session, Linda will provide actionable steps healthcare brands can take to evolve and embrace this more expansive reality of engagement.

Linda will also provide a comprehensive overview of how PatientPoint—now combined with what was previously known as Outcome Health—is transforming the point-of-care experience. You won’t want to miss this action-packed look at how the bigger and better PatientPoint offers unrivaled scale, impact, trusted results AND innovation to drive richer discussions between doctors and patients and deliver more scripts and more value for healthcare brands. PatientPoint’s mantra has never been truer—we are making every doctor-patient engagement better—and Linda can’t wait to share it during this exciting session.

The pandemic accelerated a variety of trends in health care – and significantly affected the way patients access and experience care. ZS’ ongoing COVID Pulse study and telehealth research has been tracking the challenges and opportunities for the PoC communication channel due to COVID-19. Learn how patients, physicians, payers, and tech companies are navigating this new space and what these changes mean for pharma marketing.