In the ever-evolving healthcare landscape, Nimble has emerged as a pivotal solution for pharmacies and Life Science companies aiming to achieve sustained growth through enhanced retention. With its integrated technology platform, Nimble not only streamlines pharmacy operations but also unlocks significant revenue opportunities for Life Science companies by reaching millions of high-intent patients. How Nimble […]
The idea of mandating drug price disclosure in DTC ads is here again. A bi-partisan Senate bill was just introduced by Senators Durbin, Grassley, and six others calling for mandatory listing of the wholesale acquisition cost in ads. It is called The Drug-Price Transparency for Consumers Act of 2025. As with prior attempts, this is […]
Explore the evolving role of :15 second reminder ads in DTC pharma marketing. Are they ethical and effective, or do they confuse consumers?