Xpectives.Health University
Schedule
Xpectives.Health University is excited to return to Hoboken NJ this October 26-27, 2023 featuring DTC 101 on October 26 and award ceremonies on the 26th and 27th.
Discover a world of cutting-edge knowledge and unparalleled networking opportunities at our upcoming conference! From essential entry-level insights to advanced strategies, our conference sessions and award ceremonies promise to elevate your expertise and celebrate outstanding achievements in the realm of consumer health marketing.
Don’t miss this exclusive opportunity to expand your horizons, forge valuable connections, and be recognized for your outstanding achievements in consumer health marketing.
Discover a world of cutting-edge knowledge and unparalleled networking opportunities at our upcoming conference! From essential entry-level insights to advanced strategies, our conference sessions and award ceremonies promise to elevate your expertise and celebrate outstanding achievements in the realm of consumer health marketing.
Don’t miss this exclusive opportunity to expand your horizons, forge valuable connections, and be recognized for your outstanding achievements in consumer health marketing.
Day 1 Agenda | October 26
DTC 101
Early Career Achievement Awards
Early Career Achievement Awards
Day 1 / October 26, 2023
Xpectives.Health University Track: DTC 101
Requires separate pass purchase for access
12:00-12:15
Welcome Remarks
12:15-1:45 | St. George A&B
DTC 101 Courses:
Introduction to Direct-to-Consumer (DTC) Marketing
Understanding The Regulatory Issues in DTC
1:45-3:30 | St. George A&B
DTC 101 Courses:
The Basics of Targeting and Segmentation
Fundamentals of Mass Media Marketing
Understanding the ROI of DTC Marketing
3:30-4:45 | St. George A&B
DTC 101 Courses:
Understanding Disease Education Campaigns
The Basics of DTC Marketing at the Doctor’s Office
4:45-5:30 |
DTC 101 Courses:
The Fundamentals of Digital DTC Marketing
Basic DTC Digital Marketing Strategies
Wrap-Up
5:30-7:00 | Lulus
Cocktail Party
Day 2 Agenda | October 27
Agency Vanguard Awards
5:30-7:00 | Lulus
