Scott Ehrlich is the COO of DTC Perspectives, where he has worked for nearly a decade. While there, he has focused on expanding the business into other areas of healthcare marketing including hospital marketing, multicultural marketing, and public health. Before DTC Perspectives, he has served, at various times in his life, as a sports radio show host, a political candidate, a substitute teacher, and a 7-foot mouse. He has a bachelor’s degree in history from Wake Forest University and a JD and MBA from the University of Florida. He lives in Florida with his wife Alexandra and his two sons Austin and Colton.