Fred Church

Fred Church is a healthcare marketing research specialist with a long history of DTC analysis and thought leadership. Fred is the founder of Format Analytics, a research agency providing ROI optimization models for campaigns both traditional and digital. Fred is a DTC University faculty member, a frequent judge of the DTC National Advertising Awards, and a 2018 DTC Innovator Award winner.  Prior to founding Format Analytics, Fred drove DTC ROI forecasting efforts at BASES, Ipsos, and SKIM.