Wednesday, Jan 27

In this session, you'll learn how to build an effective communications strategy for the COVID vaccine and lay the foundation for effective campaigns that drive utilization when the time is right.

As the first Americans start receiving the COVID-19 vaccines, misinformation about the vaccines is steadily increasing. About 40% of respondents in a Pew Research study said they would “likely opt out” of receiving the vaccine.

The content you create can help people spot false claims about the vaccine. And it might make the difference between someone receiving the shot or refusing it.

Creating content about the COVID-19 vaccines requires a deliberate, well-executed plan. As you begin developing vaccine content at your institution, use these steps to ensure a smooth rollout.

Your healthcare organization has a major role to play not only in administering the COVID-19 vaccine, but also in combatting misinformation and reassuring an anxious public.