Samantha Brown is the Director of Business Development at Mesmerize. She earned her B.A. in Communications from the University of Michigan. Prior to joining Mesmerize in 2019, Samantha worked as a Media Strategist and Client Advisor to a leading pharmaceutical company at Initiative, owned by Interpublic Group. Samantha is active in the POC and OOH communities, and sits on POC3 and OAAA committees, as well as the Advisory Board of the Women’s Empowerment in Digital Out of Home Committee (WE.DOOH, affiliated with DPAA). She was recently honored in MM+M’s 40 Under 40 class of 2022. Samantha lives in Manhattan and enjoys spending her free time with her miniature poodle.