BOSTON
2 days / 60+ talks
80+ speakers / 7 Individual Tracks
Awesome and great speakers
October 13-14, 2021
TheNexus.Health
About
In an effort to help companies better understand the entirety of challenges today’s healthcare consumer faces, DTC Perspectives Inc. is launching their newest venture, TheNexus.Health. This concept focuses on better understanding the healthcare consumer by focusing on them as the nexus of healthcare decision-making in products, services, access, and payments. The goal of this new venture is to utilize various properties DTC Perspectives already utilizes such as its OTC National, DTC National, Hospital Marketing National, as well as the Forum on Social Marketing and Technology, along with some new ventures, such as the Womens and Childrens Health Summit and The Forum on Virtual Health, to discuss different areas where the consumer interacts with healthcare and how the consumer can be better served in this space, with options in healthcare better articulated to them in various mediums.
DTC Perspectives will also supplement these with regular virtual events to bring in best in class speakers, studies, and content to keep healthcare companies and their partners abreast of the latest development, research, and best practices in healthcare for consumers. Beginning in mid-January, we will bring you weekly content on a variety of topics related to Nexus.Health coverage. Talking DTC with Bob Ehrlich will be a 30-60 minute webinar, hosted by our chairman & founder. Our Forum series will be a half-day virtual event focused on a particular industry and theme. Each week’s programming will begin at 1:30pm ET on Wednesdays.
All of this will culminate in TheNexus.Health Summit, which will bring together all the aforementioned conferences under one roof in both virtual events over 2021 and a single two day event in October in 2021 in Boston. Anchored by the DTC National Conference, DTC Perspectives’ flagship event of over 20 years, around 1,000 people are expected to attend this overarching event in total, which will bring targeted content in each of these spaces to healthcare marketers, executives, professionals, and their partners.
Attendees will be able to take part in all these events with a single trip out of the office, having access to not only DTC Perspectives’ industry-leading content in their own areas of expertise, but being able to take in content from complimentary industries, to learn more not only about the healthcare consumer that they may not get from their own industry-targeted events, but how other partners are working with their customers. Attendees will also get to take part in some great networking opportunities, to meet with current and potential partners outside of their own industries to discuss how they can work together to better reach and serve healthcare customers.
Join the
Virtual Events in 2021
TheNexus.Health is offering multiple virtual events from January – August leading up to the live Nexus.Health Summit in October.
DTC Educational Series
Jan 20: DTC Virtual Educational Series
Forum on Digital & Social Media
Hospital Marketing
Jan 27: HMN Virtual Educational Series
Marketing a COVID Vaccine at Your Facility
Year 2016
New tech
Holisticly predominate testing procedures. Objectively innovate empowered manufactured products platforms.
UX is dead
Long live UX
Objectively innovate empowered manufactured products whereas parallel platforms. Holisticly predominate testing procedures.
New
Trends
With web-enabled technology and proactive e-commerce phosfluorescently engage worldwide methodologies.
Missed
Connections
Phosfluorescently engage worldwide methodologies with web-enabled technology and proactive e-commerce.
From last year
Check out the gallery from our conference held in 2014 in Chicago.
Meet the
Speakers
Completely pursue scalable customer service through sustainable potentialities. Holistically pontificate installed base portals. Dynamically innovate resource-leveling customer service.
Interested?
Proactively envisioned multimedia based expertise and cross-media growth strategies.
Latest news
Check out the gallery from our conference.
January 14, 2025
I’ve been pondering what the revolution in artificial intelligence (AI) truly means for DTC marketing. Can my aging brain grasp how AI works? Does it mean DTC advertising could be developed without engaging real patients, or even without agencies crafting the ads? Could we one day see virtual pharma marketers? Imagine our annual Top DTC […]
January 8, 2025
Media courtesy of Vivvix Can a drug commercial shock me? I have been watching them, analyzing them, and critiquing them for almost 30 years. Jardiance is well known in the ad world for its musical- and dance-themed diabetes ads. Love them or hate them, they are different and effective. In announcing a newer […]
January 7, 2025
I have been a close observer of DTC advertising for about 28 years. One of the issues I have is that most DTC television ads still have a similar look. You all know the type of ad that starts with some actor patients saying they have condition X, so they asked their doctor about drug […]
Partners
Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services.
