DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders is proud to announce the finalists of the 2026 DTC Advertising Awards, honoring outstanding achievement across pharmaceutical marketing. The ceremony will take place at the Westin Copley Place in Boston on April 21, 2026 as part of the annual DTC National Conference.

This year’s finalists represent a diverse cross-section of brands, agencies, and health conditions that excelled despite an industry environment marked by significant regulatory uncertainty and shifting expectations for how direct-to-consumer messaging should reach and serve patients.

“In a time of regulatory upheaval and debate over the role of DTC advertising in public health, the campaigns honored today exemplify how the industry can continue to communicate responsibly while pushing creative boundaries,” said Robert Ehrlich, CEO of DTC Perspectives. “These winners not only delivered measurable impact for patients and brands but also helped define what accountable, effective DTC marketing looks like at a moment when the entire discipline is being reevaluated.”

Editor’s note: If you would like your ad agency to be recognized, please contact Amanda Lawhorne (amanda@dtcperspectives.com) to inform her of the agency of record for the brand/campaign.