On June 16, 2022, healthcare marketers woke up under a microscope. A small line of code on their website was being called into question for sharing sensitive patient data back to Facebook without patients’ consent. And even those that were not using the pixel in question suddenly found themselves in deep conversations with their IT and compliance teams. Join us as we discuss what this means for your website strategy in 2023. We’ll explore everything from cookies policies to HIPAA compliant website personalization.
