About HMN

Xpectives.Health Summit

The Xpectives.Health Summit is excited to return April 18-20, 2023. Anchored by the 20+ year DTC National Conference, the Summit includes 8+ individual tracks to expand on educational opportunities for understanding the healthcare consumer. Events at the Xpectives.Health Summit include:

Hospital Marketing National
The Hospital Marketing National features presentations from key thought-leaders in the marketing field from leading advertising agencies, media companies, PR firms, and health care providers. This event discusses best practices in marketing your hospital, how to best choose your media mix, developing excellent campaigns, and highlighting your key healthcare practice areas. Great case studies, creative campaign planning discussions, and thought-leader forums will help you enhance your creative and get more ROI for your advertising dollar.

The Hospital Marketing National Conference focuses entirely on marketing execution, by providing concrete examples and case studies of best-in-class marketing. Nearly all of our case studies feature award-winning campaigns and are designed to provide actionable insight that you can immediately apply to make strong marketing and advertising campaigns. All presentations show great creative, and not only explain what took place in the campaign, but what insight was gleaned and how you, as a marketer, can utilize it in your own campaigns.

Who Should Attend This Event?


2022 Xpectives.Health Summit Tentative Agenda

April 19
  • Welcome Party
  • DTC 101 (2 DTC U credits) (Separate pass purchase required)

April 20
  • 2022 DTC National Conference Day 1 (2 Master Class Credits)
  • Forum on Telehealth Marketing (2 Master Class Credits)
  • Hospital Marketing National Conference
  • DTC Top 25 Marketers of the Year & Hall of Fame Awards Ceremony
  • Multicultural Health National Conference (2 Master Class Credits)
  • Hospital Marketing Awards Ceremony

April 21
  • 2021 DTC National Conference Day 2 (2 Master Class credits)
  • OTC National (2 Master Class Credits)
  • DTC Forum on Health Marketing Innovation, Technology, and Clinical Trials (2 Master Class Credits)
  • Women’s Health Conference
  • DTC Advertising Awards Ceremony

CANCELLATION POLICY:
Conference fees are fully refundable up to 90 days prior to conference start. Between 90 and 60 days prior to conference start, 50% is refundable. Within 60 days prior to conference start, no refunds can be given. However, attendees who cancel within 60 days prior to conference start will receive a credit good for one calendar year to use at any DTC Perspectives events or online classes. Passes can be transferred to a colleague if transferred 3 weeks prior to the event.

COVID-19 VACCINATION POLICY

All attendees are required to be fully vaccinated for COVID-19 two weeks prior to conference start. By purchasing a pass to the Hospital Marketing National one agrees that they are already or will be fully vaccinated two weeks prior to the conference.