Five years ago, the healthcare industry was abuzz with the idea of the “activated consumer” transforming the industry into a consumer-directed one. However, despite some growth in retail healthcare consumerism, healthcare systems are appearing unlikely to become fully consumer-driven due to factors such as information asymmetry, limited financial stakes, and more. However, there are ways for smart organizations to give consumers what they’re looking for within the daily realities of the industry. In this talk, we’ll review these strategies using research data, client examples, and digital expertise.
