Virtual Webinar

6+ Talking DTC
Schedules

January – March, 2021 | 1:30pm Eastern
Talking DTC with Bob Ehrlich

Calendar

As we are all restricted with what we can do in person currently, DTC Perspectives is establishing a virtual series of weekly events in 2021 to help our industry continue knowledge sharing and help everyone stay connected. Talking DTC with Bob Ehrlich will be a 30-60 minute webinar, hosted by our chairman & founder.
Register

  • Wed, Jan 13, 2021 / Creative Strategies
  • Wed, Feb 3 / Marketing COVID Vaccines
  • Wed, Feb 10 / Healthcare Patient Technologies
  • Wed, Mar 3 / AI & Machine Learning
  • Wed, Mar 10 / A Cookie-Less Future
  • Wed, Mar 17 / Advancements in Measurement
Wed, Jan 13, 2021 / Creative Strategies

In this episode of Talking DTC with Bob Ehrlich, our chairman will be joined by creative thought leaders to discuss what makes a great, successful creative campaign. Learn from these industry experts how to: differentiate your brand in a highly regulated, and oftentimes crowded, space; efficiently market your product within media channel limits; and test concepts or experiment with unique ideas to enliven your marketing.


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Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
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Emily Spilko
Executive Creative Director, Evoke
View OnDemand Webinar
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Howard Courtemanche
Chief Business Officer, Health
VMLY&R
Wed, Feb 3 / Marketing COVID Vaccines

The COVID vaccine distribution is underway, but there are still some hurdles to face as many citizens are cautious about receiving the injections. According to reports, while the majority of the population understands the importance of a COVID vaccine, their confidence in its safety is uncertain. Our panel of experts will share how healthcare organizations are collaborating to educate consumers, address their hesitancy and concerns, and create vaccine confidence during this critical time.


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Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
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Gary Iott

Gary Iott
Director, External Vaccines Communications, Corporate Affairs,
Pfizer
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Michael Byrnes

Michael Byrnes
Executive Vice President, Sales,
InStep Health
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David Linetsky

David Linetsky
SVP, Life Sciences,
Phreesia
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Matt McNally

Matt McNally
CEO of Outcome Health & Ad Council Board of Directors
Wed, Feb 10 / Healthcare Patient Technologies
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Bob Ehrlich

Bob Ehrlich
CEO & Chairman,
DTC Perspectives
Wed, Mar 3 / AI & Machine Learning
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Bob Ehrlich
CEO & Chairman,
DTC Perspectives
Wed, Mar 10 / A Cookie-Less Future
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Bob Ehrlich
CEO & Chairman,
DTC Perspectives
Wed, Mar 17 / Advancements in Measurement
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Bob Ehrlich
CEO & Chairman,
DTC Perspectives

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