Top Menu

DTC-CBO-Article-Graphic

5 Ways COVID-19 Affects Community-Based Organizations

Sponsored Content About 29 million people in the United States rely on community-based organizations (CBOs), which provide care to low-income and uninsured patients, often living with infectious disease including HIV/AIDS and Hepatitis C [9].  Since the onset of the HIV epidemic, community-based organizations have proved vital to the United States’ HIV prevention efforts, delivering the […]

Continue Reading 0
Phreesia1

5th Wave of COVID Tracking Research Released by Phreesia, Harvard, & Commonwealth Fund

In mid-October, the latest wave of research tracking COVID’s impact on outpatient visits was published by Commonwealth Fund, Harvard, and Phreesia. The latest data found that overall outpatient care visits in the prior month have finally returned to prepandemic levels, after dropping nearly 60% during the spring. (This fifth wave data set tracked trends through […]

Continue Reading 0
Bob Ehrlich

Abbott Promotes Its Technology

A very interesting campaign from Abbott has launched that promotes its wearable technology to monitor symptoms of heart disease and blood glucose levels. These are not disease education ads in the traditional sense. Nor are they the common corporate ads promoting their laboratory research. This campaign is more of a plug for technologies that Abbott […]

Continue Reading 0
WP-cover-01

Achieving Results Amid a Pandemic

As a marketing channel, the pharmacy turned challenges into opportunities for Rx brands Pharmacies stepped up to help consumers through the public health crisis. And consumers responded by stepping into pharmacies. That dynamic has been an important part of getting many communities through an unprecedented challenge. And it has also helped pharma marketers reach patients […]

Continue Reading 0
Target icon

Hypertargeting: 5 Things You Need to Know

Hypertargeting brings pharma marketers closer to the defined patient populations we all want to reach at the moments that matter for consumers and patients. It’s making it easier for us to address health interests, concerns, and questions with specific guidance and timely insights. We can speak to patients at actionable decision points rather than spending […]

Continue Reading 0
Samantha Brown Headshot 2

A Tribute to the Unsung Heroes: Pharmacists

Sponsored Content Pharmacists are getting increased recognition as they continue to serve on the front lines of the COVID-19 epidemic. They are innovating quickly to offer accessible healthcare, counseling, and COVID-19 resources to their local communities. Local pharmacists see more patients on a daily basis than any other healthcare provider, and that’s particularly true in the […]

Continue Reading 0
Renata Florio-cropped

Creative Critique

When choosing a theme for this critique, I first thought about discussing the Cannes Health winners of 2020. But then, we all know what happened this year. This is the year we were all forced to rethink the role of creativity. More to the point, this unprecedented pandemic has shined a light on a long-time […]

Continue Reading 0
david_linetsky_headshot

One-on-One with Phreesia’s David Linetsky

Sponsored Content In this interview, DTC Perspectives’ Chairman, Bob Ehrlich, and Phreesia’s SVP of Life Sciences, David Linetsky, discuss how the patient experience has evolved rapidly during the COVID-19 pandemic, particularly as providers leverage digital patient intake solutions to enable safer contactless workflows. They will also explore the importance of aligning with platforms that are […]

Continue Reading 0
Bob Ehrlich

GSK Shingrix- Straight Talk

The new GSK campaign for its shingles vaccine is very interesting. They have coalesced their message around a very simple statement: “Shingles Doesn’t Care.” They are telling consumers that you can do everything right health wise and still get shingles. They are using a multimedia campaign which is well integrated in terms of creative approach. The 60-second […]

Continue Reading 0
Bob Ehrlich

Humira Improved

A very interesting DTC television ad, from AbbVie’s Humira, focuses on current users of their injectable pen. Humira users have sometimes complained about the pain as they inject, described as burning pain. Humira announced a reformulation which removed the citrate ingredient which was causing the pain. Is this a major improvement? Citrate was used as […]

Continue Reading 0