With World Cancer Day on Feb 4, 2021, Ogilvy Health closed in on their year-long commitment to cancer awareness through their passion project, #EverydayMatters. DTC Perspectives spoke with two of the team members behind the campaign for its launch and again in late summer for an update. Coming full circle, we spoke with Deb Ciauro, […]
In analyzing data from November and December for its sixth wave of research, the Commonwealth Fund, Phreesia, & Harvard found that, even though there was another surge of COVID-19 cases largely across the country, the number of outpatient practice visits remained stable. When compared to the baseline week of March 1, the November and December […]
In honor of American Heart Month in February, PatientPoint and the American Heart Association have partnered to highlight stories from heart attack and stroke survivors from the 2021 Class of Go Red for Women® Real Women campaign. These stories will be shared on PatientPoint’s digital waiting room screens and exam room touchscreens throughout the US […]
Ensuring equitable access to COVID-19 vaccines has been a top concern in the rollout process. According to a brief by the Kaiser Family Foundation (KFF), “National recommendations regarding vaccine distribution have emphasized the importance of ensuring equitable access, particularly for disproportionately affected groups, including people of color.” KFF identified some key barriers when it comes […]
DTC Perspectives was organized in 2000 to focus on pharmaceutical marketing and in 2001 we launched The DTC National. In later years we organized conferences on Hospital Marketing, Multicultural Communications, OTC Marketing, and Disease Education. To better describe what we do, we are excited to refer to our conference series as Xpectives.Health. We see our […]
Announced today, President Biden is set to sign two Executive Orders in his efforts to improve health care access and affordability to Americans. The Department of Health and Human Services (HHS) is expected to re-open a “Special Enrollment Period” this year to the Health Insurance Marketplace, from Feb. 15-May 15, allowing citizens in need of […]
Sponsored Content Samantha Brown, Director of Business Development at Mesmerize, discussed the impacts COVID-19 has had on their business in a recent interview with Bob Ehrlich, Chairman & CEO of DTC Perspectives. She shares how Mesmerize used this time to focus on expanding its point of care footprint and establishing new partnerships, while continuing to […]
As part of President Biden’s National Action Strategy to combat the global pandemic, he has instructed his COVID-19 Response Coordinator to work with the Department of Health and Human Services (HHS) in securing an additional 100 million doses of each of the two COVID-19 vaccines that have been approved by the FDA from Pfizer-BioNTech and […]
The Point of Care Communication Council, PoC3, updated its official guidance regarding Verification and Validation. The 2021 guidance provides three major changes: the expansion of network audits to include a company’s asset management system’s internal control and procedures;the volume of campaign audits required for certification will be based on annual campaign volume (not individual campaign […]
This column is not about a DTC advertising campaign that already exists. Instead, it is about what should happen after the Covid-19 vaccine is approved. Unfortunately, too many Americans are skeptical of a vaccine. Trump clearly showed that he was not medically accurate in many of his Covid related treatment statements. His vaccine program was […]
