SVP & Partner, FleishmanHillard
Mark Senak is an attorney with over twenty years of experience offering a blend of law, communications, public health and public relations. His experience as a lawyer, his background in public health and his knowledge of communications and public affairs have made him an ideal counselor and strategist for clients needing regulatory communications counsel, message development, media training and crisis and issues management.
His experience in crisis management has spanned a broad range of health care issues such as regulatory actions, congressional investigations, pricing, company boycotts, toxicology reports, high profile adverse events, clinical trial issues (adverse events and withdrawal of trials), serious adverse event communication, compulsory licensing issues and product labeling as well as litigation matters and adulterated food and medical products.
Mr. Senak has designed communications campaigns and built coalition grassroots support efforts targeting public health and health policy issues at state, federal and global levels. Mr. Senak’s expertise has been put to work in two primary areas as they are related to health policy – public health and medical product development. His work has involved several therapeutic areas, including diabetes, HIV/AIDS, osteoporosis and various aspects of women’s health, allergy/asthma, oncology and gastroenterology. In addition to pharmaceutical companies, Mr. Senak has worked with a number of medical societies and providers.
In addition, he has expertise in matters related to the pharmaceutical and biotech market. He has been involved in working with a number of pharmaceutical companies to prepare messaging, presentation and communications strategy for FDA Advisory Committee meetings, including RX to OTC switches, product approvals and policy and safety issues.
As a communications practitioner, he has been a forerunner in identifying integrated uses of emerging digital and social media to advance communications objectives in the healthcare sector. As a trend spotter in this space, Mr. Senak is the author of “Eye on FDA” (eyeonfda.com), a professional blog that offers patients, healthcare providers, journalists, analysts, and members of the pharmaceutical industry, as well as regulators themselves, a one-stop shop for industry analysis and accompanying Twitter feed @eyeonfda.
Mr. Senak received his Bachelor of Arts degree from the University of Illinois and his law degree from Brooklyn Law School. He is the author of several magazine and newspaper articles as well as three books.