Better Understand Your Patient

This section will help you and your team address the following:

  • What are consumer health trends you need to be aware of?
  • What are consumers looking for from a brand and its communications?
  • What can your brand do to better target and personalize your campaigns?
  • What are the latest tactics other brands are using to better serve consumers? How can you apply them to your brand?

 

All Better Understand Your Patient Speakers

Mark Bard

Founder, Digital Health Coalition

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Felisha Lewis

Vice President, Healthcare Insights, Nielsen

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Sheila Thorne

President/CEO, Multicultural Healthcare Marketing Group

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Wendy Blackburn

EVP, Intouch Solutions

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Siva Nadarajah

General Manager, Big Data and Compliance, QuintilesIMS

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Fariba Zamaniyan

SVP, TiVo Research

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Frank Chipman

Senior Vice President, Advanced Insights & Marketing

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Mike Spitz

Practice Leader, Strategy, Sentient/W2O

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Howard Goldberg

Marketing Effectiveness Director, Nielsen

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Rory Stanton

Principal Analyst, Patient Insights, DRG

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