Course Packages Cont’d « DTC House Calls

Course Packages Cont’d

This section will help you and your team address the following:

Understanding and adapting to the unique needs and challenges of the DTC marketplace
Navigating the medical, legal, and regulations sectors
Developing marketing strategies that make sense for your company, brands, and its patients
Learning about and optimizing your media choices

SVP & Partner, FleishmanHillard

Marketing Effectiveness Director, Nielsen

President & Communications Consultant, PW Sawyer Consulting

Practice Leader, Strategy, Sentient/W2O

This section will help you and your team address the following:

Understanding and adapting to the unique needs and challenges of the DTC marketplace
Navigating the medical, legal, and regulations sectors
Creating marketing that resonates with patients, driving them to action
Learn foundational skills to understand and create holistic approaches