Principal Analyst, Patient Insights, DRG
Rory heads the Patient Insights team at DRG Digital, which offers full-service research, analytics and consulting services to help life sciences clients optimize digital marketing, speed commercial innovation, and deploy new technologies to improve patient outcomes.
Rory combines primary market research with real world digital data in order to help pharma marketers better understand their patients’ digital journeys and optimize their customer experience. She also advises on multichannel marketing strategy and competitive intelligence.