Bob Waddell

Co-Founder & Vice President, MD Matchup

Bob leads the MD MatchUp team and is focused on helping healthcare networks acquire new consumers, retain current patients, grow service line volumes and drive downstream revenue through better patient-provider relationships. His previous experience includes working for marketing communications agencies in Kansas City, Cleveland and Omaha. Bob has built a wealth of experience driving strategy for consumer-focused campaigns with numerous for-profit and nonprofit health systems and community hospitals across the country. Previous conference speaking experience includes DTC Virtual Hospital Conference (2020), SHSMD, HIMSS, HITMC and others.