Craig Fairfield, Wax Communications

Rebranding with Love: How ChristianaCare Became the Most Improved Brand in the Nation


STAFFORDSHIRE April 20, 2022 10:15 am - 10:45 am

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Craig Fairfield

When it was time to rebrand the largest health system in Delaware, there was one word at the forefront – love. It’s a reflection of ChristianaCare’s core values and deeply held belief that health care is a partnership in which each party should feel respected and loved. By expanding on this endeavor with refreshed aesthetics and outreach, ChristianaCare’s brand perception rose from #157 to #43 in a single year, making it the most improved in the nation.