Anthony Baradat, AB&A

No More “…Now More Than Ever…” Marketing: How One Florida Agency Re-branded Nicklaus Children’s Hospital Out of the Pandemic

April 20, 2022 9:45 am - 10:15 am

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Anthony Baradat


When AB&A Advertising/Marketing/Digital created their  “Smiles Grow” campaign, they went completely against the grain and against the prevailing messaging, especially in healthcare. The belief: A child and their family’s health journey is bigger than the Covid-19 pandemic. Even the upbeat music was created especially for this unique effort. Tony Baradat, Founder and President of AB&A, will take you through the development and execution of this re-brand.