Sean Tracey, Sean Tracey Associates THOMAS MEE, North Country Healthcare

Make it Personal: How North Country Healthcare did COVID-19 PSAs Right

STAFFORDSHIRE April 20, 2022 12:00 pm - 12:45 pm

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Sean Tracey

PSAs are really easy to get wrong, particularly when they center around a topic like COVID-19, which is still so polarizing in many parts of the country. The key to our successful PSA series was keeping the spots simple, direct, and personalized to their community. : our messaging, our ask, and our characters all spoke personally to the residents of the North Country, and what matters to them.