Jessica McCarthy, MBA, Care New England Health System

Lean and Be Seen: How a Small Marketing Team Can Succeed in a Large Organization


April 20, 2022 2:00 pm - 2:45 pm

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Jessica McCarthy, MBA

Care New England is the second largest hospital network in Rhode Island with 9,000 employees, 970 licensed beds, and 216 bassinets, and oversees several hospital facilities. The Care New England Marketing Department has a lean team of professionals with a wide array of backgrounds and skills that work to provide exceptional results on behalf of the organization through various methods. Their structure is an example for healthcare marketing departments in what resources, tips, best practices, and lessons learned can be utilized and implemented in order to see success while considering cost. From electronic and digital platforms to organizational structure to communication apparatus to team dynamics and engagement, there are simple and fun steps that can be taken to build a cohesive and prosperous hospital marketing team.