We all know consumers expect more from the brands they support. There’s an expectation that an organization’s values will overlap with their own. These days, that often means alignment in the areas of diversity, equity, and inclusion. So, what does that mean for health systems? And how do messages of inclusivity weave seamlessly together with ongoing efforts like product line marketing?
Join Indiana-based health system Community Health Network and MKR, a midwest advertising agency helping organizations consolidate their omni-channel presence and deliver real, data-driven results, as they discuss actionable tips for building DEI into the central theme of your branding position.