DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of hospitals, pharmaceuticals, and healthcare products, is proud to announce the finalists and winners for its 8th annual Advertising Awards. Sponsored by LAVIDGE, the awards are part of the annual Hospital Marketing National Conference, which is held on October 13th.
“We’re proud to recognize the best hospital marketing across the country,” says Bob Ehrlich, CEO of DTC Perspectives. “With imminent change to our healthcare system, it’s more important now than ever for hospitals to be positioning and branding themselves in the eyes of consumers.”
The 2021 Ad Awards showcase exemplary work spanning multiple media and strategic categories. Gold, Silver, and Bronze winners, as well as Honorable Mentions, were announced during the awards ceremony held on Oct 13th.
Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.
And the 2021 finalists and winners are…
Honorable Mentions
Bronze Winner
Silver Winner
Gold Winner
Best Website Finalists
Hospital or Healthcare Facility | Agency | Website
AdventHealth | In-house | https://www.adventhealth.com
Atlantic Health System | https://www.atlantichealth.org
Beaufort Memorial Hospital | Mercury & Beaufort Memorial Hospital In-house | https://www.bmhsc.org/
Brigham and Women’s Hospital | https://www.brighamandwomens.org/
Christiana Care | The O’Brien Media Group | https://christianacare.org/
Cleveland Clinic | https://www.foreverycare.org/
Holy Name Medical Center | In-house | https://www.holyname.org/
Mayo Clinic | In-house | https://www.mayoclinic.org/coronavirus-covid-19
MD Anderson Cancer Center | https://www.mdanderson.org/
Northwestern Medicine | https://www.nm.org/
Piedmont Healthcare | Merge and In-house | https://www.piedmont.org
RWJBarnabas Health System | The O’Brien Media Group | https://www.rwjbh.org
Samaritan Health Services: Building Healthier Communities Together | In-house | https://www.samhealth.org/about-samaritan/together
Samaritan Health Services: IHN-CCO Website | In-house | https://www.ihntogether.org/
UCLA Health | https://www.uclahealth.org/
UCSF Health | https://www.ucsfhealth.org/
Best Digital & Social Media Campaign Finalists
Hospital or Healthcare Facility | Agency | Campaign or Program
AdventHealth | In-house | AdventHealth Covid Vaccine Resource
Brigham and Women’s Hospital | Social Media
Dartmouth-Hitchcock Health | Social Media
Massachusetts General | Social Media
Methodist Health System | Anderson Partners Advertising | First Step
Methodist Health System | Anderson Partners Advertising | All Together Campaign
Mount Sinai Hospital | SS+K | Mount Sinai Hospital Facebook Live
NY Presbyterian | Virtual Urgent Care
NYU Langone | NYU Langone Health App
Phoenix Children’s Hospital | Aloysius Butler & Clark | Hospital Blanket
Phoenix Children’s Hospital | Aloysius Butler & Clark | Re-Opening Campaign
Phoenix Children’s Hospital | Aloysius Butler & Clark | Phoenix Children’s
Samaritan Health Services | In-house | Recovery works. Break the opioid stigma.
Samaritan Health Services | In-house | Opioid overdose. It can affect anyone.
Samaritan Health Services | In-house | Choose you. Take control of your breast health.
Samaritan Health Services | In-house | Building Healthier Communities Together
Weill Cornell Medicine | In-house | Social Media
Best Print Campaign Finalists
Hospital or Healthcare Facility | Agency | Campaign or Program
AdventHealth | BPD Advertising | Where advanced care meets hope.
Atlantic General Hospital | Mullin Ashley Associate | Regional Cancer Care Center Annual Report
AtlantiCare | HSHC Month-to-month Menu: Turn Your School Wellness into Wealth
Beth Israel Lahey Health | Happy Nurses Week to…
Brigham Health | It’s who you are. It’s who we are.
Grand View Health | Aloysius Butler & Clark | Spine Billboard
Holy Cross Health | BeRemarkable.
Inova | Safe@Inova
Kent Hospital | In-house | We’re on a mission!
Leading Health Care Systems from Tri-State Area | Mask Up PA, NJ, and DE!
Lifespan Newport Hospital | Lifespan Marketing & Communications | Delivering Joy, Daily
Loyola Medicine | In-house | Feeling is believing
Methodist Health System | Anderson Partners Advertising | First Step
Methodist Health System | Anderson Partners Advertising | All Together Campaign
Nuvance Health | Top Doctors 2021
Phoenix Children’s Hospital | Aloysius Butler & Clark | Hospital Blanket
Phoenix Children’s Hospital | Aloysius Butler & Clark | Re-Opening Campaign
Samaritan Health Plans | In-house | Samaritan Health Plans Health Tips Quarterly Newsletter
Samaritan Health Services | In-house | Samaritan Health Services Joint Replacement Guide
Samaritan Health Services | In-house | Building Healthier Communities Together
Samaritan Health Services | In-house | Heart to Heart
Stony Brook Southampton Hospital | 5 Tick Myths! [Debunked]
UCHealth | Anatomy | Live Extraordinary
Yale New Haven Children’s Hospital | Closer to You
Best TV Campaign Finalists
Hospital or Healthcare Facility | Agency | Campaign or Program
AdventHealth | BPD Advertising | Incredible Inside
BayCare | DeVito/Verdi | Humanity at Work
Baystate Health Regional | Trust
Boston Hospitals | Medical Emergencies During the COVID-19 Pandemic PSA
Dartmouth-Hitchcock Hospital | There is Hope Inside
Fairfield Medical Center | In-house | Experience Fairfield Medical Center
Keck Medicine of USC | Movéo | We take on the toughest cases
MaineGeneral Health | Rinck Advertising and MaineGeneral Health In-house | Right care at the right time
Mass General Brigham | Fearless. Compassionate. We are Mass General Brigham.
Methodist Health System | Anderson Partners Advertising | All Together Campaign
Mount Sinai Health System | SS+K | We find a way
Northern Light Health | Karsh Hagan | Taking Care of Maine
Penn Medicine Heart and Vascular / Penn Medicine Lancaster General Health | Tilt | Heart-pounding live
Penn Medicine Princeton Health | Tilt | As a Woman
Phoenix Children’s Hospital | Aloysius Butler & Clark | Hospital Blanket
Southcoast Health | Return to Care
Stony Brook Medicine Healthcare System | Harmony: One System Treats All of Yours
Tidelands Health | ThreeSixtyEight | Lights to Remember, Hope for Tomorrow / Our Commitment to You
UCHealth | Back behind the handlebars
Various Healthcare Systems | For all of the things you love, wear a mask
Yale New Haven Health | Not Afraid: Ready for the COVID-19 Vaccine?
Best Service Line Campaign
Hospital or Healthcare Facility | Agency | Campaign or Program
Bensonhurst Center for Rehabilitation and Healthcare | In-house | Facebook
Connecticut Children’s | Adams & Knight | Website
Dana-Farber Cancer Institute | IPNY, Inc. and In-house | Insight Blog
Grand View Health | Aloysius Butler & Clark | Spine Billboard
Hartford Hospital Bone & Joint Institute | Web videos
Henry County Medical Center: Behavioral Health | Crove Media and Relevate Health Group | #SilencetheShameTN
Inova | Aloysius Butler & Clark | Proton Therapy
Lifespan Hasbro Children’s Hospital | Lifespan Marketing & Communications | Website
MaineGeneral Orthopaedics | Rinck Advertising and MaineGeneral Health In-house | YouTube video series
Massachusetts General Hospital Corrigan Minehan Heart Center | Website
Methodist Health System | Anderson Partners Advertising | All Together Campaign
Northern Light Health Home Care & Hospice | In-house | Website
NYU Langone Orthopedic Hospital | Website
Princeton Rehabilitation | Website
Samaritan Health Services | In-house | Samaritan Health Plans Medicare Annual Enrollment Period
Samaritan Health Services | In-house | World Class Cardiac Care Close to Home
Southcoast Health Cancer Center | Shine a Light 2020
Stamford Health: Cardiovascular | Blogs
Trinity Health of New England: Emergency Services | In-house | Website
UF Health Shands Children’s Hospital | In-house | Website
University of Vermont Medical Center: Urgent Care | Website