DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of hospitals, pharmaceuticals, and healthcare products, is proud to announce the winners for its sixth annual Advertising Awards. The Northeast division of awards were part of the annual Hospital Marketing National Conference, which was held October 22 in Whippany, NJ at the Hanover Marriott.
“We’re proud to recognize the best hospital marketing across the country,” says Bob Ehrlich, CEO of DTC Perspectives. “With imminent change to our healthcare system, it’s more important now than ever for hospitals to be positioning and branding themselves in the eyes of consumers.”
The 2019 Ad Awards showcased exemplary work spanning multiple media and strategic categories. Gold, Silver, and Bronze winners were announced for all categories during the awards ceremony held on Oct 22.
Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.
And the 2019 Hospital Marketing National Advertising Awards Northeast finalists & winners are…
Honorable Mention
Gold Winner
Silver Winner
Bronze Winner
| BEST DIGITAL / SOCIAL MEDIA CAMPAIGN | |
| Hospital / Healthcare Facility | Agency |
| Atlantic Health System | Wax Custom Communications |
| AtlantiCare | Aloysius Butler & Clark |
| Beth Israel Deaconess Medical Center | |
| Christiana Care | Wax Custom Communications |
| Einstein Healthcare Network (Einstein Hospital): Ambulatory | Aloysius Butler & Clark |
| Einstein Healthcare Network (Einstein Hospital): Orthopedics | Aloysius Butler & Clark |
| Hackensack Meridian Health | SPM Marketing & Communications |
| Jefferson University Hospital | TelaDoc |
| Johns Hopkins Hospital | Wax Custom Communications |
| Lehigh Valley Health Network | |
| Mon Health | In-house |
| Mount Sinai | In-house |
| NYU Langone | |
| Richmond University Medical Center | DavidHenry Marketing & Media |
| Rochester Regional Health | Aloysius Butler & Clark |
| Spectrum Healthcare | SPM Marketing & Communications |
| UPMC Susquehanna | DavidHenry Marketing & Media |
| UPMC Susquehanna: Cancer Care | DavidHenry Marketing & Media |
| White Plains Hospital | Smith & Jones |
| .. | |
| BEST WEBSITE | |
| Hospital / Healthcare Facility | Agency |
| Adventist Healthcare | Scorpion |
| Anne Arundel Medical Center | In-house |
| Hartford Hospital | Julia Balfour, LLC |
| Lahey Health | MERGE Boston |
| Meritus Health | DavidHenry Marketing & Media |
| MindShift | HealthiNation |
| The Miriam Hospital | |
| UPMC | |
| UVA Health | MedTouch |
| VCU Health | MERGE Atlanta |
| WVU Medicine | Webster Interactive |
| Yale New Haven Hospital | In-house |
| .. | |
| BEST OUTDOOR / COMMUNITY OUTREACH | |
| Hospital / Healthcare Facility | Agency |
| Beth Israel Lahey Health | |
| Concord Hospital | |
| Dartmouth-Hitchcock | |
| Johns Hopkins Hospital | Wax Custom Communications |
| Lehigh Valley Health Network | |
| Meritus Health | DavidHenry Marketing & Media |
| Northwell Health | Vaccine Creative |
| Penn State Health Milton S. Hershey Medical Center | Penn State Health |
| Richmond University Medical Center | DavidHenry Marketing & Media |
| Robert Wood Johnson University Hospital | |
| Saint Peter’s Healthcare System | In-house |
| UPMC Susquehanna | DavidHenry Marketing & Media |
| UPMC Susquehanna: Cancer Care | DavidHenry Marketing & Media |
| .. | |
| BEST PRINT CAMPAIGN | |
| Hospital / Healthcare Facility | Agency |
| Atlantic General Hospital | Mullin/Ashley Associates |
| AtlantiCare | Aloysius Butler & Clark |
| Beebe Healthcare | LIFT |
| Catholic Medical Center | In-house, RC Brayshaw, & Spectrum Marketing |
| Einstein Healthcare Network (Einstein Hospital): Orthopedics | Aloysius Butler & Clark |
| Massachusetts General Hospital | |
| Meritus Health | DavidHenry Marketing & Media |
| Northwell Health | Northwell Health Public Relations in collaboration with Onward Publishing |
| Penn State Children’s Hospital | Penn State Health Marketing and Communications & Staywell |
| Richmond University Medical Center | DavidHenry Marketing & Media |
| Rochester Regional Health | Aloysius Butler & Clark |
| RWJBarnabas Health | Wainscot |
| The George Washington University Hospital | |
| UPMC Susquehanna | DavidHenry Marketing & Media |
| UPMC Susquehanna: Cancer Care | DavidHenry Marketing & Media |
| UVA Health | In-house & Manifest |
| Valley Health System | Core Creative |
| Valley Health System: Hospice | Core Creative |
| .. | |
| BEST TELEVISION CAMPAIGN | |
| Hospital / Healthcare Facility | Agency |
| Atlantic General Hospital | Mullin/Ashley Associates |
| Christiana Care | Wax Custom Communications |
| Dana-Farber/Brigham and Women’s Cancer Center | SPM Marketing & Communications |
| Hackensack Meridian Health | SPM Marketing & Communications |
| Lifespan Health System | Nail Communications |
| Meritus Health | DavidHenry Marketing & Media |
| NewYork-Presbyterian Hospital | Seiden Advertising |
| North Shore University Hospital | Northwell Marketing Agency |
| Northern Light Health | Karsh Hagan |
| Penn Medicine | In-house |
| RWJBarnabas Health | |
| Saint Peter’s University Hospital | SGW Integrated Marketing Communications |
| The George Washington University Hospital | |
| UPMC Susquehanna: Cancer Care | DavidHenry Marketing & Media |
| Valley Health System | Core Creative |
| Yale New Haven Hospital | In-house |
| .. | |
| BEST SERVICE LINE CAMPAIGN | |
| Hospital / Healthcare Facility | Agency |
| Anne Arundel Medical Center Orthopedics | In-house |
| Atlantic General Hospital: Centers of Care specialties | Mullin/Ashley Associates |
| AtlantiCare: Heart Institute | Aloysius Butler & Clark |
| Children’s Hospital at Dartmouth-Hitchcock | |
| Connecticut Children’s Medical Center | Revive Health |
| Dana-Farber Cancer Institute | In-house, SPM Marketing, & Primacy |
| Einstein Healthcare Network (Einstein Hospital): Ambulatory | Aloysius Butler & Clark |
| Einstein Healthcare Network (Einstein Hospital): Orthopedics | Aloysius Butler & Clark |
| Jefferson Health: Sidney Kimmel Cancer Center | In-house |
| Meritus Health: Children’s care | DavidHenry Marketing & Media |
| Montefiore Nyack Hospital: Breast Center | The Byne Group |
| Montefiore Nyack Hospital: Joint care | The Byne Group |
| NYU Langone Health: Perlmutter Cancer Center | |
| Rochester Regional Health: Cardiology, ER, Neurology, & Urology campaigns | Aloysius Butler & Clark |
| The Barbara Bush Children’s Hospital at Maine Medical Center | |
| University of Maryland Children’s Hospital | In-house |
| UPMC Susquehanna: Cancer Care | DavidHenry Marketing & Media |
| Valley Health System: Hospice | Core Creative |
| Windham Hospital: Orthopedics | Julia Balfour, LLC |