About Marc Benjamin
Marc Benjamin is a health industry entrepreneur and digital marketing agency leader. Co-founder and CEO of Convergence Point Media (CPM), he has partnered with leading healthcare brands to drive new product growth via performance-driven audience activation and engagement strategies integrating search, social, programmatic and location-based channels. Since its inception in 2007, CPM has delivered awareness and revenue-driving campaigns for numerous US and global healthcare companies, supporting a range of initiatives including new product launches, social advocacy, enterprise search integrations and best-practice process development.
Marc previously worked with WPP (J. Walter Thompson, Y&R, Wunderman) and served as a client-side digital marketing chief. As digital strategy consultant for Wunderman, he helped develop Pfizer for Living, a pioneering digital destination and recipient of the Global Pharmaceutical Awards’ "Most Effective Customer Relationship Management Strategy" in 2001. His previous client roster includes iconic brands from the portfolios of Procter & Gamble, Colgate, Warner Lambert, Rolex and Citibank. Marc can be via email at email@example.com.
Should Pharma Site Metadata Play by the Same Rules as Paid Search Ads? This is the second entry in the series about “promotional peccadilloes” available on Convergence Point Media’s Insights blog – topics that often trigger a perceived conflict between good regulatory compliance and effective marketing, and our perspectives on best practices to address them. The […]