Sponsored Content PatientPoint had the honor of sponsoring the Top 25 DTC Marketers and Hall of Fame awards at last month’s DTC National. During Hall of Fame inductee Christine Sakdalan’s passionate acceptance speech, one of her quotes really stood out, as it touched on some very relevant topics within our industry. She said: “More than […]
Author Archive | Linda Ruschau
Without POC, You’re Missing the Point (of Script)
“What’s the ultimate call to action?” This question was raised in a recent meeting, and I thought it a good one to discuss since we’re in the midst of planning season. Many would say the answer depends on the brand’s end goal. For pharma marketers, however, I say the ultimate action that brands need to […]
Check the Pulse of Your Heart Health Marketing
Sponsored Content Every 42 seconds, someone in the US has a heart attack. Each minute, someone dies from a heart disease-related event.1 Even though heart disease remains the leading cause of death in the US, many adults are uninformed of the causes, symptoms and proper treatment of heart-related conditions. In fact, according to PatientPoint research, […]
The Right Time and Right Place for Print
Sponsored Content As patient centricity continues to become the industry priority, the need to get the right information to the right patients at the right time in the right format is more important than ever—especially for pharma. Our recent white paper touched on the disconnect patients feel with pharma companies. Today, only 9% of patients […]
The Right Moment to Take Your Brand to the Man
Sponsored Content In light of the upcoming Men’s Health Month in June, I thought it relevant to talk about one of the biggest challenges pharma marketers have come to PatientPoint for help with: how to engage men and get them talking about their health. While George Clooney has always been my ideal target, for pharma […]
PHARMA BRANDS: ARE YOU AN UBER OR A TAXI?
Sponsored Content “Don’t get Ubered” is a common phrase uttered in the tech world today. It’s referencing companies who don’t (or won’t) pay attention to the changes happening around them. As a result, they scramble for survival as more attuned companies see success by adapting their entire way of doing business. Put in that perspective, […]
Pulling Your Brand Through at POC
As pharma marketers continue to expand their footprint in the point of care (POC) channel – a channel where spending is growing at eight-times the rate of television spending – they are realizing not only its potential but the importance of ensuring their messaging mirrors their brand essentials as much as possible. For pharmaceutical brands, […]
Beyond the Prescription Pad: Empowering Patients with Knowledge
One of the first health lessons many of us ever heard was that famous rhyme our mothers used to recite frequently: An apple a day keeps the doctor away. With all due respect to mothers everywhere, while apples are a perfectly good source of nutrition and have many benefits, unfortunately we know that simply eating one […]
The Importance of Trust in Health Education
Where do consumers go to find information? Don’t overthink it—the simple answer is Google. In fact, the last time Google released data in 2012, the search engine giant reported more than 1 trillion searches every year. It’s only safe to assume that number has grown significantly since then. But where are these consumers getting their […]
Patient Trust Begins in the Exam Room
It’s probably safe to say that you’ve been to the doctor at least once in your adult life. So you can probably relate to this: You’re sitting on the exam room table in your physician’s office. In your head, there’s a lengthy list of questions related to the reason for your visit – an aching […]