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Author Archive | David Barwig

DTC Perspectives | DTC in Focus

Five Things Pharma Can Learn From CPGs

Pharma insiders sometimes dismiss the marketing campaigns of consumer-packaged goods (CPG) as being too far removed from our work to be relevant. “They have such big budgets! They don’t have our restrictions! What can we learn from them?” A lot, we think. Group Account Director David Barwig, who is new to Intouch Solutions’ New York […]

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