2025 DTC Advertising Awards Finalists
April 22, 2025 | Westin Copley Place | Boston
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April 18, 2024 | Westin Copley Place | Boston
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards are a part of the annual DTC National Conference, on April 22-24 in Boston.
Sponsored by Phreesia, the 2025 Advertising Awards showcase the best marketing and advertising across 14 categories. Gold, Silver, and Bronze winners will be announced during the Advertising Awards ceremony held on April 22nd.
“Phreesia Life Sciences is proud to sponsor DTC National and celebrate this year’s Advertising Awards,” said David Linetsky, SVP of Phreesia Life Sciences. “At Phreesia, we’re committed to helping organizations connect with patients in meaningful ways—empowering them to take an active role in their health. Direct-to-consumer engagement plays a critical role in driving informed discussions and better health outcomes, and we commend this year’s finalists for their creativity and impact in advancing patient engagement.”
Some media for judging provided in association with MediaRadar.
Editor’s Note: Finalist info was provided at time of submission. Some responsibilities may have changed since then.
Please contact Jennifer Kovack (Jennifer@dtcperspectives.com or Jennifer@xpectives.health) with any awards inquiries.
Thank you to our 2025 Ad Awards Sponsor:
And the 2025 Ad Awards Finalists are…
| Best Disease Education Website / Digital | ||
| Disease State | Manufacturer(s) | Agencies / Additional Partners |
| Life Unscripted: Living With Asthma | [Undisclosed] | Sharecare |
| Life Unscripted: Living with Menopausal HotFlashes | [Undisclosed] | Sharecare |
| Live with COPD Digital Activation | Sanofi & Regeneron | EVERSANA INTOUCH |
| Living in the Red | Amgen | HAVAS, Omnigen |
| Make HStory | UCB | Jacques |
| Mr. Valve | Edwards Lifesciences | FCBCURE, an IPG Health Company – StudioRX, an IPG Health Company / Director: Thomas Beug w/ Station Films and Finger Industries (CGI Animation) |
| NPCFacts.com | Coherus BioSciences | The Purpose Group / Pomann Sound |
| Screen It Like You Mean It | Sanofi | Patients & Purpose, Ruder Finn, Havas Media Network |
| Talking to Your Doctor About Hep C | [Undisclosed] | Sharecare |
| This Child has a Brain Tumor | Day One Biopharmaceutical | FCB Health New York, an IPG Health Company |
| Ugly Sweater Season | Pfizer | FCB Health New York, an IPG Health Company / Pict Estúdio |
| Understanding & Treating Chronic Hives | [Undisclosed] | Sharecare |
| .. | ||
| .. | ||
| Best Branded Digital / Social Media | ||
| Brand | Manufacturer(s) | Agencies / Additional Partners |
| AFibLife App | Abbott | GRP Media |
| Airsupra – asthma rescue inhaler | AstraZeneca | VML and Burson |
| ARESTIN | OraPharma | Ruder Finn |
| BIMZELX | UCB | Jacques New York |
| COSENTYX | Novartis | Rise & Run, an IPG Health Company – N2 |
| DUPIXENT (dupilumab) – atopic dermatitis | Sanofi & Regeneron | Arnold NY / Prose on Pixels (POP) |
| Entyvio | Takeda | |
| EPCLUSA | Gilead Sciences | FCB Health New York, an IPG Health Company |
| ERLEADA® | Johnson & Johnson Innovative Medicine | Rise & Run, an IPG Health Company / Nomad, Interrogate, Sonic Union |
| Fintepla | UCB | CrowdPharm, a Spectrum Science company, Fingerpaint, Syneos Health |
| Iluvien | Alimera Sciences, Inc. | |
| KESIMPTA | Novartis | FCB Health New York, an IPG Health Company / Hooligan, Sound Lounge, IPG PR |
| LITFULO (ritlecitinib) | Pfizer | FCB Health New York, an IPG Health Company / Hooligan; Supply & Demand |
| LIVMARLI® | Mirum Pharmaceuticals | Rise & Run, an IPG Health Company / Parody Studios |
| Novavax (vaccines) | Novavax | Patients & Purpose; Neon (An IPG Health Company) / Believe (https://believe.tv/) |
| PAXLOVID | Pfizer | FCB Health New York, an IPG Health Company / Chelsea (Production company), Hooligan (Edit house) |
| SOTYKTU | Bristol Myers Squibb | Humancare, an IPG Health Company / Laundry |
| VUMERITY | Biogen | Patients & Purpose / Sequitur Cinema |
| Xeomin | Merz Pharmaceuticals | |
| Xiidra | Bausch + Lomb | Arnold NY (Creative) |
| .. | ||
| .. | ||
| Best New Branded Website | ||
| Brand | Manufacturer(s) | Agencies / Additional Partners |
| Airsupra – asthma rescue inhaler | AstraZeneca | VML |
| BIMZELX | UCB | Jacques New York |
| FILSPARI | Travere Therapeutics | FCB Health New York, an IPG Health Company (creative and development) – Solve(D), an IPG Health Company (SEO/media) |
| LEQEMBI | Eisai and Biogen | Patients & Purpose |
| LOQTORZI | Coherus BioSciences | The Purpose Group |
| OJEMDA | Day One Biopharmaceutical | FCB Health New York, an IPG Health Company |
| Optune Gio | Novocure | FCB Health New York, an IPG Health Company / JOJX – Cutters, NY – Sarofsky, Chicago |
| Penbraya | Pfizer | FCB Health New York, an IPG Health Company / Publicis Production |
| TRIKAFTA | Vertex Pharmaceuticals | Patients & Purpose |
| TRUQAP | AstraZeneca | FCB Health New York, an IPG Health Company (creative and development) – Solve(D), an IPG Health Company (SEO/media) |
| Velsipity | Pfizer | FCB Chicago |
| WAINUA | AstraZeneca | Rise & Run, an IPG Health Company |
| Zurzuvae | Sage Therapeutics / Biogen | Patients & Purpose |
| .. | ||
| .. | ||
| Best Established Branded Website | ||
| Brand | Manufacturer(s) | Agencies / Additional Partners |
| DUPIXENT (dupilumab) – eczema | Sanofi & Regeneron | EVERSANA INTOUCH |
| EPCLUSA | Gilead Sciences | FCB Health New York, an IPG Health Company |
| Jardiance | Boehringer Ingelheim / Eli Lilly and Company | |
| LITFULO (ritlecitinib) | Pfizer | FCB Health New York, an IPG Health Company / Hooligan; Supply & Demand |
| PAXLOVID | Pfizer | FCB Health New York, an IPG Health Company / Chelsea (Production company), Hooligan (Edit house) |
| Rinvoq | AbbVie | |
| Sotyktu | Bristol Myers Squibb | Humancare, an IPG Health Company |
| ULTOMIRIS | Alexion Pharmaceuticals, Inc | FCB Health New York, an IPG Health Company |
| Wegovy | Novo Nordisk | |
| Xiidra | Bausch + Lomb | Arnold NY (Creative) |
| .. | ||
| .. | ||
| Best Point-of-Care Campaign or Program | ||
| Brand / Disease State | Manufacturer(s) | Agencies / Additional Partners |
| BIMZELX | UCB | Jacques New York |
| COSENTYX | Novartis | Rise & Run, an IPG Health Company – N2 |
| Eosinophilic esophagitis pediatric disease state education: “In Their Own Way” | Sanofi & Regeneron | Arnold NY |
| Fintepla | UCB | CrowdPharm, a Spectrum Science company; FCB Health New York, an IPG Health Company; Fingerpaint; Syneos Health |
| KESIMPTA | Novartis | FCB Health New York, an IPG Health Company / Hooligan, Sound Lounge, IPG PR |
| Mr. Valve | Edwards Lifesciences | FCBCURE, an IPG Health Company – StudioRX, an IPG Health Company / Director: Thomas Beug w/ Station Films and Finger Industries (CGI Animation) |
| OJEMDA | Day One Biopharmaceutical | FCB Health New York, an IPG Health Company |
| ONWARD Patient Support | UCB | Targetbase |
| Vertex Connects® Patient Support Program | Vertex Pharmaceuticals | Patients & Purpose |
| Xiidra | Bausch + Lomb | Arnold NY (Creative) |
| .. | ||
| .. | ||
| Best Patient Support Campaign or Program | ||
| Brand / Disease State | Manufacturer(s) | Agencies / Additional Partners |
| AFibLife App: Empowering Your Next Chapter | Abbott | GRP Media |
| DUPIXENT (dupilumab) – eosinophilic esophagitis pediatric | Sanofi & Regeneron | Arnold NY (creative), Focus Merchandising (production) |
| EVENITY and Prolia | Amgen | Jacques NY, Havas XP / Indegene |
| FILSPARI | Travere Therapeutics | FCB Health New York, an IPG Health Company – Studio Rx, an IPG Health Company |
| Fintepla | UCB | CrowdPharm, a Spectrum Science company; FCB Health New York, an IPG Health Company; Fingerpaint; Syneos Health |
| NovoCare | Novo Nordisk | Avalere Health |
| OJEMDA | Day One Biopharmaceutical | FCB Health New York, an IPG Health Company |
| SOTYKTU: Clearly the Moment | Bristol Myers Squibb | Humancare, an IPG Health Company / Laundry |
| Taking the #ScreenForType1 Movement to Washington DC | Sanofi | Ruder Finn |
| Vertex Connects® Patient Support Program | Vertex Pharmaceuticals | Patients & Purpose |
| WAINUA Way | AstraZeneca | YuzuYelló, an IPG Health Company |
| Xiidra | Bausch + Lomb | Arnold NY (Creative) |
| .. | ||
| .. | ||
| Best Medical Device Campaign | ||
| Brand | Manufacturer(s) | Agencies / Additional Partners |
| AirFit F40 & AirtTouch N30i | ResMed | ResMed Global In-house Agency |
| Cologuard | Exact Sciences | FCB Health New York, an IPG Health Company / StudioRX, an IPG Health Company |
| Dexcom | Dexcom, Inc. | |
| Freestyle Libre | Abbott | |
| Heart Valve | Edwards Lifesciences | FCBCure, an IPG Health Company |
| Knee Replacement | Zimmer Biomet | |
| Mako Total Hip | Stryker Corporation | |
| Mammogram | Hologic | |
| Medtronic Diabetes | Medtronic | |
| NeuroStar TMS | Neuronetics | |
| Omnipod 5 | Insulet | Green Buzz Agency |
| Optune Gio | Novocure | FCB Health New York, an IPG Health Company / JOJX – Cutters, NY – Sarofsky, Chicago |
| Sleep Apnea | Inspire Sleep | |
| Watchman (AFib) | Boston Scientific | |
| .. | ||
| .. | ||
| Best Use of Celebrity in Campaign or PSA | ||
| Brand / Disease State: Celebrity | Manufacturer(s) | Agencies / Additional Partners |
| Afib: Kareem Abdul Jabbar | Bristol Myers Squibb & Pfizer | |
| Cosentyx: Cyndi Lauper | Novartis | Rise & Run, an IPG Health Company – N2 – Targetbase – IPGPR – Chamberlain Healthcare PR / Film Tribe – Hooligan NYC – Sound Lounge – SHE Media |
| Diabetes: Anthony Anderson | Novo Nordisk | |
| Gemtesa: Holly Robinson Peete | Sumitomo Pharma America | twelvenote and Area 23, an IPG Health Company |
| KESIMPTA: Jamie-Lynn Sigler | Novartis | FCB Health New York, an IPG Health Company / Hooligan, Sound Lounge, IPG PR |
| Migraine: Diana Taurasi | Pfizer | |
| Nurtec ODT: Lady Gaga | Pfizer | FCB |
| Obesity: Queen Latifah | Novo Nordisk | |
| Syfovre: Henry Winkler | Apellis Pharmaceuticals | Area 23, an IPG Health Company |
| Xiidra: Julie Bowen | Bausch + Lomb | Arnold NY (Creative) |
| .. | ||
| .. | ||
| Best Hispanic Campaign | ||
| Brand / Disease State | Manufacturer(s) | Agencies / Additional Partners |
| Arexvy | GSK | |
| Biktarvy | Gilead Sciences | |
| Cabenuva | ViiV Healthcare | |
| DUPIXENT (dupilumab) – eczema | Sanofi & Regeneron | Republica Havas, Arnold New York / Prose on Pixels (POP); Trent and Marlena (production) |
| Mounjaro | Eli Lilly and Company | |
| Ocrevus | Genentech | |
| Shingrix | GSK | Area 23, an IPG Health Company |
| Tremfya | Johnson & Johnson | Area 23, an IPG Health Company, Mediabrands Content Studio/UM, and TelevisaUnivision/Así Studios |
| Zepbound | Eli Lilly and Company | FCB Health New York, an IPG Health Company |
| .. | ||
| .. | ||
| Best Multicultural Campaign | ||
| Brand / Disease State | Manufacturer(s) | Agencies / Additional Partners |
| Cabenuva | ViiV Healthcare | |
| Casgevy | Vertex Pharmaceuticals | |
| Dovato | ViiV Healthcare | |
| DUPIXENT (dupilumab) – atopic dermatitis | Sanofi & Regeneron | EVERSANA INTOUCH / Republica Havas Health |
| Dupixent: This is Better – asthma | Sanofi & Regeneron | Republica Havas Health |
| Jardiance | Boehringer Ingelheim / Eli Lilly and Company | |
| LEQVIO® (inclisiran) | Novartis | Phreesia Life Sciences / N2 – Publicis Media |
| Sounds of NPC | Coherus BioSciences | The Purpose Group / Pomann Sound |
| Talking to Your Doctor About Hep C | [Undisclosed] | Sharecare |
| TREMFYA | Johnson & Johnson | Area 23, an IPG Health Company, Mediabrands Content Studio/UM, and TelevisaUnivision/Así Studios |
| Vemlidy | Gilead Sciences | |
| Vital Voices: BIPOC with Psoriatic Arthristis | [Undisclosed] | Sharecare |
| VYVGART | argenx | Avalere Health |
| Walking With Warriors Campaign Website | Vertex Pharmaceuticals | Patients & Purpose |
| .. | ||
| .. | ||
| Best Disease Education TV / Video / Print | ||
| Disease State | Manufacturer(s) | Agencies / Additional Partners |
| Alzheimer’s | Eli Lilly and Company | |
| ATTR-CM | Pfizer | |
| Chronic Inflammatory Demyelinating Polyneuropathy (CIDP) | argenx | |
| COPD DSA | Sanofi & Regeneron | Arnold NYC |
| COVID-19 Vaccine | Moderna | |
| Dupuytren’s Contracture | Endo | |
| Flu & COVID-19 Vaccines | Pfizer | FCB Health New York, an IPG Health Company |
| Heart genetics test | Novartis | |
| HPV | Merck | |
| Hypertrophic Cardiomyopathy (HCM) | Bristol Myers Squibb | |
| LDL-C | Amgen | |
| Psoriasis | AbbVie | |
| RSV | GSK | |
| RSV | Pfizer | FCB Chicago |
| Shingles | GSK | Area 23, an IPG Health Company |
| Thyroid Eye Disease (TED) | Amgen | Area 23, an IPG Health Company |
| Weight loss truths | Novo Nordisk | |
| .. | ||
| .. | ||
| Best Branded Print | ||
| Brand | Manufacturer(s) | Agencies / Additional Partners |
| Biktarvy | Gilead Sciences | |
| Cabenuva | ViiV Healthcare | |
| Enhertu | Daiichi-Sankyo and AstraZeneca | |
| Ibrance | Pfizer | |
| Kisqali | Novartis | |
| Pluvicto | Novartis | |
| Veozah | Astellas Pharma Inc. | |
| Xolair | Genentech / Novartis | FCB Health New York, an IPG Health Company |
| .. | ||
| .. | ||
| Best New Branded TV / Video | ||
| Brand | Manufacturer(s) | Agencies / Additional Partners |
| Airsupra – asthma rescue inhaler | AstraZeneca | VML |
| BIMZELX | UCB | Jacques New York |
| Camzyos | MyoKardia, Inc., a Bristol Myers Squibb Company | |
| Enhertu | Daiichi-Sankyo and AstraZeneca | |
| Invega Hafyera | Janssen Pharmaceuticals | FCB Chicago |
| Izervay | Astellas Pharma Inc. | The Bloc NY / Good Apple |
| Miebo | Bausch + Lomb | |
| Pluvicto | Novartis | |
| Syfovre | Apellis Pharmaceuticals | Area 23, an IPG Health Company |
| Tyrvaya | Viatris | |
| Velsipity | Pfizer | FCB Chicago |
| Wegovy | Novo Nordisk | |
| Xdemvy | Tarsus | FCB Chicago |
| Zepbound | Eli Lilly and Company | FCB Health New York, an IPG Health Company |
| Zymfentra | Celltrion | |
| .. | ||
| .. | ||
| Best Established Branded TV / Video | ||
| Brand | Manufacturer(s) | Agencies / Additional Partners |
| Botox (Chronic Migraine) | AbbVie | Saatchi & Saatchi Wellness, New York (Creative); Spark (Media) |
| Breztri | AstraZeneca | Area 23, an IPG Health Company |
| Cosentyx | Novartis | Rise & Run, an IPG Health Company / Golden LA – Hooligan NYC – Sound Lounge |
| Dovato | ViiV Healthcare | |
| DUPIXENT (dupilumab) – asthma | Sanofi & Regeneron | Arnold New York |
| Eylea | Regeneron | |
| Jardiance | Boehringer Ingelheim / Eli Lilly and Company | |
| Kisqali | Novartis | |
| Ocrevus | Genentech | |
| Otezla | Amgen | |
| Ozempic | Novo Nordisk | |
| PAXLOVID | Pfizer | FCB Health New York, an IPG Health Company / Chelsea (Production company), Hooligan (Edit house) |
| Rexulti | Otsuka America / Lundbeck | |
| Rinvoq | AbbVie | |
| Shingrix | GSK | Area 23, an IPG Health Company |
| Trelegy | GSK | |
| Tremfya | Johnson & Johnson | Area 23, an IPG Health Company |
| ULTOMIRIS | Alexion Pharmaceuticals, Inc | FCB Health New York, an IPG Health Company (Agency of Record) – Healix (Agency Partner) |
| Vabysmo | Genentech | |
| Vraylar | AbbVie |
