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2015 Hospital Marketing National Delegate Webpage

Welcome to the 2015 Hospital Marketing National Delegate Webpage

Thank you for joining us at the 2nd annual Hospital Marketing National conference! We hope that our event met, if not exceeded, your expectations. To get further detail about that, we’d appreciate you taking a few minutes to fill out the feedback survey at the link below. This evaluation will help us as we craft our 2016 agendas for the Hospital Marketing National East (June 7-8, 2016 in Atlanta) and Hospital Marketing National West (June 22-24, 2016 in San Diego).

On-Site Materials
Attendee List

Award Ceremonies
Ad Awards
Top Marketers

Thursday, June 18, 2015
9:15 AM – 9:45 AM
The Pitfalls Of Hospital Advertising and How to Avoid Them
Paul McCormick, EVP Account Management, DeVito/Verdi

10:15 AM – 10:45 AM
Overcoming Unthinkable Obstacles: A Re-branding Effort That No One Saw Coming
Jason Brown, President, Brown Parker & DeMarinis Advertising
(Slides | Video)

11:45 AM – 12:15 PM
Standing Out in a Highly Competitive Market
Marsha Hystead, Partner/Chief Creative Officer, HTK Marketing
Laurie O’Neill, Vice President/Senior Account Manager, HTK Marketing Communications
(Slides | Video)

1:45 PM – 2:15 PM
Creating Value for Barnes-Jewish Hospital
Jennifer Arvin, Director, Communications & Marketing, Barnes-Jewish Hospital
Heidi Grunkemeyer, Account Supervisor, Swanson Russell

2:15 PM – 2:45 PM
Healthcare Content Marketing – Done Right!
Jon Headlee, President, Ten Adams
Holly Smith, Director of Strategic Planning and Marketing, St. Mary’s Health

4:45 PM – 5:30 PM
Engaging Patients Through Multi-Channel Marketing & Communications
Paul Matsen, Chief Marketing and Communications Officer, Cleveland Clinic
(Slides | Video)

Friday, June 19, 2015

9:00 AM – 9:30 AM
Digital Marketing Accountability: Linking Investment to Revenue
Kaysha Kalkofen, Co-Founder, tSunela
JoAnna Dettmann, Co-Founder, tSunela
(Slides | Video)

9:30 AM – 10:15 AM
How Individuals Can Use Social Media to Advocate for their Own Health
Lee Aase, Director, Center for Social Media, Mayo Clinic
(Slides | Video)

10:15 AM – 11:00 AM
Using Digital Marketing for your Hospital
Moderator: Michael Slusarz, Vice President of Marketing and Corporate Communications, Barnabas Health
Panelists: Keir Bradshaw, Vice President of Technology, Avid Design
Jim Matuga, CEO, InnerAction Media
Ali Freezman, Digital Marketing Consultant, SEER Interactive

12:00 PM – 12:30 PM
How to Modernize Your Content Marketing Strategy
Tim Hanners, Chief Healthcare Specialist, True North
Theresa Komitas, Director of Marketing and PR, KishHealth System
(Slides | Video)

12:30 PM – 1:00 PM
Brand Journalism is the New Health Care Marketing
Lisa Arledge Powell, President, MediaSource
(Slides | Video)

Thank You To Our Sponsors, Exhibitors, & Media Partners

HMN Sponsors 2015

Mark Your Calendar Now for 2016!

Hospital Marketing National East – June 7-8, 2016 in Atlanta
Hospital Marketing National West – June 22-24, 2016 in San Diego