Welcome to the 2015 DTC National Delegate Webpage!
This page will be continually updated with new links and information regarding speaker presentations. Several of our speakers are working on approvals for revised slides for posting. Please click refresh on your browser to view added presentations as well as the speaker videos by end of May.
We hope that our event met, if not exceeded, your expectations. To get further detail about that, we’d appreciate you taking a few minutes to fill out the feedback survey at the link below as that is the best way to get info on what to do to make 2016’s event, April 19-21 in Boston, a great success.
Thank you for attending the 15th annual DTC National Conference!
Top 25 DTC Marketers of the Year / Hall of Fame Joint Ceremony
The New Healthcare Consumer
Jane Sarasohn-Kahn, Health Economist and Advisor, THINK-Health, Health Populi blog and HealthcareDIY
The Physician Speaks: The Involved Consumer and My Practice
Moderator: Nanette Oddo, General Manager, Patient Communications,
Panelists: Dr. Jim Morrow, Physician, Morrow Family Practice
Brittany Prysock, Practice Admin, Virginia Surgery
Mark Filiault, Director of Operations, Connecticut Orthopedics
Jeromy Hurley, Director of Business Development, Baltimore Orthopedics & Rehabilitation
Video (to be posted shortly)
Jeremy Mittler, VP Analytics Services, Crossix Solutions
John Stermer, Executive Vice President, Business Development,
Nielsen Catalina Solutions
Slides | Video
How Do Advertising Experts View The New Consumer/Patient?
Moderator: Bob Ehrlich, CEO & Chairman, DTC Perspectives, Inc.
Panelists: Jim Radosevic, NY President, Y&R
Howard Courtemanche, Global CEO, Health, JWT
Eric Weisberg, Creative Director, JWT
Alex Jutkowitz, Managing Partner, Group SJR
WEDNESDAY, APRIL 8TH
Generating Greater Engagement and More Actions via Emotional Marketing
Andrea Palmer, SVP, Publicis Health Media
Jim Curtis, Chief Strategy Officer, Remedy Health Media
Advertising Trends: Are You Keeping Up?
Bob Garfield, Editor at Large, MediaPost
THURSDAY, APRIL 9TH
How Brands Compete with Generics
Michelle Blechman, Associate Director, Marketing Sciences, Asters
Summary (to be posted shortly)
The Future of Technology and DTC
Moderator: Ashik Desai, Executive Vice President of Business Growth & Analytics, ContextMedia
Panelists: Ben Putman, SVP, Innovation, JUICE Pharma Worldwide
Eugene Lee, Executive Vice President, Managing Director, Communications Media, Inc.
Cheryl Lubbert, CEO, Health Perspectives Group
Click here to complete our DTC National Conference survey. Thank you in advance for your valuable feedback!