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2015 DTC National Delegate Webpage

Welcome to the 2015 DTC National Delegate Webpage!

This page will be continually updated with new links and information regarding speaker presentations. Several of our speakers are working on approvals for revised slides for posting. Please click refresh on your browser to view added presentations as well as the speaker videos by end of May.

We hope that our event met, if not exceeded, your expectations. To get further detail about that, we’d appreciate you taking a few minutes to fill out the feedback survey at the link below as that is the best way to get info on what to do to make 2016’s event, April 19-21 in Boston, a great success.

http://www.jotformpro.com/form/51025421309948

Thank you for attending the 15th annual DTC National Conference!

ON-SITE MATERIALS

Conference
Guide

Attendee
List

AWARD CEREMONIES
Top 25 DTC Marketers of the Year / Hall of Fame Joint Ceremony

Presentation
and Ceremony
Video
from April 7th | Tribute
Videos
(to be posted shortly)

Advertising Awards
Presentation
and Ceremony
Video
from April 8th

TUESDAY, APRIL 7TH

The New Healthcare Consumer
Jane Sarasohn-Kahn, Health Economist and Advisor, THINK-Health, Health Populi blog and HealthcareDIY
Video

The Physician Speaks: The Involved Consumer and My Practice
Moderator: Nanette Oddo, General Manager, Patient Communications,
Phreesia

Panelists: Dr. Jim Morrow, Physician, Morrow Family Practice
Brittany Prysock, Practice Admin, Virginia Surgery
Mark Filiault, Director of Operations, Connecticut Orthopedics
Jeromy Hurley, Director of Business Development, Baltimore Orthopedics & Rehabilitation
Video (to be posted shortly) 

The Future of Television: Maximize Media Planning with Game-Changing Analytics
Jeremy Mittler, VP Analytics Services, Crossix Solutions
John Stermer, Executive Vice President, Business Development,
Nielsen Catalina Solutions

Slides | Video

How Do Advertising Experts View The New Consumer/Patient?
Moderator: Bob Ehrlich, CEO & Chairman, DTC Perspectives, Inc.
Panelists: Jim Radosevic, NY President, Y&R
Howard Courtemanche, Global CEO, Health, JWT
Eric Weisberg, Creative Director, JWT
Alex Jutkowitz, Managing Partner, Group SJR
Video

WEDNESDAY, APRIL 8TH

Generating Greater Engagement and More Actions via Emotional Marketing

Andrea Palmer, SVP, Publicis Health Media

Jim Curtis, Chief Strategy Officer, Remedy Health Media
Video

Advertising Trends: Are You Keeping Up?

Bob Garfield, Editor at Large, MediaPost
Video

Using Celebrities to Create Brand Connections Among Consumers
Bob Williams, Author of
The Brand Agent and CEO/COO of Burns Entertainment
Slides | Video

THURSDAY, APRIL 9TH

Health Renaissance in the Pharmacy
Cathy Paulson, Director, National Accounts Biopharmaceutical Development, Walgreens

Jim O’Dea, President and CEO, Rx EDGE Pharmacy Networks
Slides | Video

How Brands Compete with Generics
Michelle Blechman, Associate Director, Marketing Sciences, Asters
Summary (to be posted shortly)

The Future of Technology and DTC

Moderator: Ashik Desai, Executive Vice President of Business Growth & Analytics, ContextMedia

Panelists: Ben Putman, SVP, Innovation, JUICE Pharma Worldwide

Eugene Lee, Executive Vice President, Managing Director, Communications Media, Inc.
Cheryl Lubbert, CEO, Health Perspectives Group

Video

Click here to complete our DTC National Conference survey. Thank you in advance for your valuable feedback!

Thank You To Our Sponsors, Exhibitors, & Media Partners: