DTC Editorial Calendar

Read and advertise in every issue of DTC Perspectives. Each quarterly issue includes:

  • An array of articles delivering knowledge and best practices from DTC thought leaders.
  • Regular columnists Bob Ehrlich (book reviews), Jim Davidson (Eye on the Hill) and 
              Joe Meadows (Tracking the Trends).
  • DTC Spending: Analyses based on trend data from Nielsen Monitor-Plus.
  • DTC in Brief: Keeping you abreast of the implications behind the news.

  •  

    Editorial Calendar, Closing Dates and Circulation:
    Frequency: Quarterly 

    Issues

    Closing Dates

    Closing Dates For Materials

    Highlights / Special Sections

    March

    Spring 2008
    January 25th, 2008 February 1st, 2008

    Google: Five Core Beliefs for Online Marketing in Pharma

    New Approach to Understanding ROI

    Distributed at the DTC National,
    April 16-18, 2008

    June

    Summer 2008
    May 9th, 2008 May 16th, 2008 DDMAC Update: The Key Features

    Report from DTC National:
    Top 25 DTC Marketers
    DTC National Ad Awards
    DTC National Coverage 

    Supplement:
    Creative Spotlight

    September

    Fall 2008
    July 25th, 2008 August 1st, 2008

    Media Trends Update / A Focus on 2009 Planning

    Distributed at the DTC Fall Conference, October 2008

    December

    Year-End 2008
    November 7th, 2008 November 14th, 2008 The Annual Creative Critique:
    The Top Ads of 2008

    2009 Outlook for DTC

    Coverage of The POE Awards:
    DTC Companies, Brands and Agencies of the Year
    Every issue of DTC Perspectives magazine is packed with a wide array of knowledge and best practices provided by the top thought leaders in the industry. DTCP makes sure to include articles of only the highest quality that contain the vital information to produce the best in consumer communications. In addition to our selections of the best articles chosen from a large field of contributions, DTCP also contains the editorials and book reviews of CEO Bob Ehrlich, who is known for his frankness and raw honesty as he criticizes the pharmcos, politicians and media in a way that few industry leaders have the freedom to do. DTCP prides itself not only in providing the experiences of top marketers but also for on its proven record as a forum for of all sides and perspectives on this highly controversial and volatile aspect of the pharma industry. We welcome you and your colleagues to join us in exploring the ever evolving world of DTC, and to use this established forum as a way to build a name for yourself with our targeted audience.

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    From the

    December

    issue of

    DTC Perspectives Magazine

    From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing
    Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your health and quality of life. But so far you have only the word of the manufacturer read more

     


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