DTC Editorial Calendar

Read and advertise in every issue of DTC Perspectives. Each quarterly issue includes:

  • An array of articles delivering knowledge and best practices from DTC thought leaders.
  • Regular columnists Bob Ehrlich (book reviews), Jim Davidson (Eye on the Hill) and 
              Jeremy Sanchez (Search: From the Inside Out).
  • DTC Spending Review: Analyses based on trend data from Nielsen Monitor-Plus.
  • DTC in Brief: Keeping you abreast of the implications behind the news.

  •  

    Editorial Calendar, Closing Dates and Circulation:
    Frequency: Quarterly 

    Issues

    Closing Dates for Ad Insertion

    Closing Dates For Materials

    Highlights / Special Sections

    March

    Spring 2009
    Feb. 4, 2009 Feb. 11, 2009

    Fixing Segmentation / Targeting to Improve ROI

    Social Networking in the Pharma Vertical Space


    Distributed at the DTC National Conference, April 15-17, 2009

    June

    Summer 2009
    May 8, 2009 May 15, 2009

    Update on DDMAC Research

    DTC National Conference Report:
    Top 25 DTC Marketers of the Year
    DTC National Ad Awards
    DTC National Coverage 


    Supplement:
    Creative Spotlight

    September

    Fall 2009
    July 24, 2009 July 31, 2009

    Media Trends Update / A Focus on 2010 Planning

    Using Point-of-Care Marketing in DTC


    Distributed at the DTC Fall Conference, October 2009

    December

    Year-End 2009
    Nov. 6, 2009 Nov. 13, 2009

    The Annual Creative Critique:
    The Top Ads of 2009

    Outlook for DTC in 2010

    Coverage of The Hall of Fame Awards:
    Profiles of the 2009 Inductees

    Every issue of DTC Perspectives magazine is packed with a wide array of knowledge and best practices provided by the top thought leaders in the industry. DTCP makes sure to include articles of only the highest quality that contain the vital information to produce the best in consumer communications. In addition to our selections of the best articles chosen from a large field of contributions, DTCP also contains the editorials and book reviews of CEO Bob Ehrlich, who is known for his frankness and raw honesty as he criticizes the pharmcos, politicians and media in a way that few industry leaders have the freedom to do. DTCP prides itself not only in providing the experiences of top marketers but also for on its proven record as a forum for of all sides and perspectives on this highly controversial and volatile aspect of the pharma industry. We welcome you and your colleagues to join us in exploring the ever evolving world of DTC, and to use this established forum as a way to build a name for yourself with our targeted audience.

     

    DTC and You

    Register for the DTC in The Era of Consumer Choice Conference

    The DTC in the Era of Consumer Choice Conference
    will be held in Livingston NJ on October 29 - 30, 2008.
    Don't miss the forum for DTC Thought Leaders.

     FREE Subscription to our Magazine
    Start a free subscription now to the industry's leading
    publication focused soley on DTC marketing,
     DTC Perspectives Magazine is published quarterly.

    Subscribe to DTC Insights

    The DTC Marketer's Executive Brief - DTC INSIGHTS
    takes all the information and data pertinent to DTC
    and analyzes it for a busy pharma marketer.

    Subscribe to Bob Ehrlich’s newsletter

    A weekly blog column from DTCPI CEO Bob Ehrlich
    that reflects his observations on key trends affecting
    our industry.


    ABOUT SSL CERTIFICATES