DTC Editorial Calendar

Read and advertise in every issue of DTC Perspectives. Each quarterly issue includes:

An array of articles delivering knowledge and best practices from DTC thought leaders.

Regular columnists Bob Ehrlich (book reviews), Jim Davidson (Eye on the Hill) and
Joe Meadows (Tracking the Trends).

DTC Spending: Analyses based on trend data from Nielsen Monitor-Plus.

DTC in Brief: Keeping you abreast of the implications behind the news.

Editorial Calendar, Closing Dates and Circulation:
Frequency: Quarterly
Issues	Closing Dates	Closing Dates For Materials	Highlights / Special Sections
March Spring 2008	January 25th, 2008	February 1st, 2008	Google: Five Core Beliefs for Online Marketing in Pharma New Approach to Understanding ROI Distributed at the DTC National, April 16-18, 2008
June Summer 2008	May 9th, 2008	May 16th, 2008	DDMAC Update: The Key Features Report from DTC National: Top 25 DTC Marketers DTC National Ad Awards DTC National Coverage Supplement: Creative Spotlight
September Fall 2008	July 25th, 2008	August 1st, 2008	Media Trends Update / A Focus on 2009 Planning Distributed at the DTC Fall Conference, October 2008
December Year-End 2008	November 7th, 2008	November 14th, 2008	The Annual Creative Critique: The Top Ads of 2008 2009 Outlook for DTC Coverage of The POE Awards: DTC Companies, Brands and Agencies of the Year
Every issue of DTC Perspectives magazine is packed with a wide array of knowledge and best practices provided by the top thought leaders in the industry. DTCP makes sure to include articles of only the highest quality that contain the vital information to produce the best in consumer communications. In addition to our selections of the best articles chosen from a large field of contributions, DTCP also contains the editorials and book reviews of CEO Bob Ehrlich, who is known for his frankness and raw honesty as he criticizes the pharmcos, politicians and media in a way that few industry leaders have the freedom to do. DTCP prides itself not only in providing the experiences of top marketers but also for on its proven record as a forum for of all sides and perspectives on this highly controversial and volatile aspect of the pharma industry. We welcome you and your colleagues to join us in exploring the ever evolving world of DTC, and to use this established forum as a way to build a name for yourself with our targeted audience.

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From the

December

issue of

DTC Perspectives Magazine

From the December Issue - The Patient Trust Deficit In Pharmaceutical Marketing
Imagine you’ve tumbled down a rabbit-hole and found a bottle labeled “drink me.” Its contents could potentially ease symptoms that have troubled you, and improve your health and quality of life. But so far you have only the word of the manufacturer read more