DTC Editorial Calendar

Read and advertise in every issue of DTC Perspectives. Each quarterly issue includes:

  • An array of articles delivering knowledge and best practices from DTC thought leaders.
  • Regular columnists Bob Ehrlich (book reviews), Jim Davidson (Eye on the Hill) 
  • DTC Spending Review: Analyses based on trend data from TNS Media Intelligence.
  • DTC in Brief: Keeping you abreast of the implications behind the news.

  • Editorial Calendar, Closing Dates and Circulation:
    Frequency: Quarterly 

    Issues

    Closing Dates for Ad Insertion

    Closing Dates For Materials

    Highlights / Special Sections

    March

    Spring 2010
    Feb. 1, 2010 Feb. 8, 2010

    Healthcare Reform Impact
    Using Digital Media in DTC

    Distributed at the DTC National Conference, April 7-9, 2010
    Washington, DC

    Distributed at the OTC National Conference, May 18-19, 2010
    Philadelphia, PA

    June

    Summer 2010
    May 3, 2010 May 10, 2010

    Update on DDMAC Research

    DTC National Conference Report:
    Top 25 DTC Marketers of the Year
    DTC National Ad Awards
    DTC National Coverage 

    September

    Fall 2010
    August 2, 2010 August 9, 2010

    Media Trends Update / A Focus on 2011 Campaign Planning


    Distribution at the DTC Perspectives'
    Fall Conference

    December

    Year-End 2010
    Nov. 1, 2010 Nov. 8, 2010

    The Annual Creative Critique:
    The Top Ads of 2010

    Outlook for DTC in 2011

    Coverage of The Hall of Fame Awards:
    Profiles of the 2010 Inductees

    Every issue of DTC Perspectives magazine is packed with a wide array of knowledge and best practices provided by the top thought leaders in the industry. DTCP makes sure to include articles of only the highest quality that contain the vital information to produce the best in consumer communications. In addition to our selections of the best articles chosen from a large field of contributions, DTCP also contains the editorials and book reviews of CEO Bob Ehrlich, who is known for his frankness and raw honesty as he criticizes the pharmcos, politicians and media in a way that few industry leaders have the freedom to do. DTCP prides itself not only in providing the experiences of top marketers but also for on its proven record as a forum for of all sides and perspectives on this highly controversial and volatile aspect of the pharma industry. We welcome you and your colleagues to join us in exploring the ever evolving world of DTC, and to use this established forum as a way to build a name for yourself with our targeted audience.

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